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Writer's pictureD5 Mashimuno + Kenny

Celebrating Raya Traditions at MyTOWN Shopping Centre!




A Captivating Tribute to Togetherness!

At MyTOWN Shopping Centre in Kuala Lumpur, a delightful tribute to Raya traditions unfolds with "Unfolding Raya Wonders." This innovative pop-up greeting card concept beautifully blends the charm of tradition with modern design, inviting visitors on a journey through the heart of the festive season. General Manager Mohd Azhan Che Mat emphasizes the spirit of togetherness that Hari Raya brings, a time when families, friends, and communities unite in joyous harmony. The celebration aims to embrace diversity and inclusivity, honoring cultural traditions in a spectacular way.



Festive Magic in Every Fold!

"Unfolding Raya Wonders" is not just an event; it's an experience where tradition thrives in the intricate folds of a pop-up greeting card. This masterpiece of design and craftsmanship captures the essence of Raya with a finely fabricated Eternal Dome, illuminated by LED neon lights. As the card unfolds, a breathtaking scene emerges, transporting shoppers into a world of wonder and delight. The warm glow from the centerpiece promises to evoke the true spirit of the season, creating a magical atmosphere throughout the shopping center.



Immersive Raya Showcases!

Stepping into MyTOWN's Raya celebration is like entering a bustling marketplace alive with the sights and sounds of festivity. From traditional art crafts to musical performances and joyous gatherings, every element is carefully curated to immerse visitors in the magic of the season. Shoppers are not just observers; they are encouraged to participate in Raya activities, such as crafting bespoke Eid postcards or enjoying special performances like Kuda Kepang, Dikir Fusion, and Contemporary Zapin.





Entertainment and Engagement!

The celebration continues with a lineup of engaging events, including the Mantap Food Fest and the Iftar Picnic at the Town Park & Sunken Garden. Families can join in workshops like the Kuda Kepang Kids’ Workshop or enjoy contemporary dance performances by UCSI Dance Studio. The weekend and public holiday schedule are packed with activities, ensuring there's something for everyone to enjoy. The recently released Raya tune, "Bestnya Raya Stail Saya," adds a modern touch to the festivities, combining various genres to capture the excitement of celebrating Raya in one's unique style.


Embracing Sustainability and Growth!

Beyond the celebrations, MyTOWN Shopping Centre is committed to growth and sustainability. En Azhan Che Mat shares the center's success in 2023, boasting an 8.3% increase in year-on-year sales growth. Exciting additions to their roster of retailers, including Victor by Galaxy Sports and Famous Amos, promise an enhanced shopping experience. Moreover, MyTOWNKL is taking proactive steps towards sustainability, collaborating with KLEAN App and TM Unifi on eco-friendly practices. The Sustainable Corner, located at West Entrance, Basement 1, stands as a testament to their commitment to inspiring greener lifestyles within the community.

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