Contributed by Kenny Phang
French Apples Take Center Stage in Malaysia: INTERFEL's Post-Pandemic Campaign!
INTERFEL (Interbranch Association for Fresh French Fruit and Vegetables) has reignited its campaign in Malaysia, post-pandemic, aiming to bolster France's global standing while spotlighting the commitment of French growers to sustainability and eco-friendly practices.
Diverse Varieties Blossom in French Orchards!
Benefiting from diverse climates and geographical advantages, France emerges as a prolific producer of high-quality apples. With nearly 100 apple varieties flourishing in French orchards, approximately 30 are cultivated on a large scale. Malaysians can soon relish varieties like Royal Gala, Granny Smith, Golden Delicious, Pink Lady®, Kissabel®, Pixie®, Candine®, and Juliet®, available in major retailers such as Aeon and Lotus from December 2023 to March 2024.
A Bountiful Harvest: French Apples Paint the Orchards!
Favorable weather during spring and summer sets the stage for an exceptional apple harvest in France. Anticipate not just a visually vibrant array but also irresistibly crisp, beautiful, and delicious apples. With a projected production of 1.5 million tonnes, marking an 8% increase from the previous year, France proudly secures its place as the third-largest apple producer in Europe.
INTERFEL's Eco-Responsible Mission!
Beyond abundance, INTERFEL is devoted to championing sustainability and eco-friendly practices among French growers. For over two decades, French apple growers have embraced an eco-responsible production process, focusing on cultivating healthy, flavorful, and high-quality fruits. This commitment extends to environmentally friendly methods, preserving orchard biodiversity, and maintaining the economic equilibrium of fruit farms.
1,300 Eco-Friendly Orchards: A Noble Cause for French Apple Growers!
In a notable initiative, nearly 1,300 French apple growers have been certified as "Eco-friendly orchards," pledging to cultivate French Apples that are both rich in taste and environmentally friendly. This holistic approach encompasses efficient waste management, biocontrol techniques, and thoughtful pollination methods, underscoring their dedication to delivering exceptional fruits while safeguarding the environment for generations to come.
Culinary Fusion: French Apples in Malaysian Palates!
To introduce the quality and diversity of French apple varieties and showcase responsible farming practices, INTERFEL hosted a media event on December 15. Led by Chef Patrick Siau, a professor at Sunway University's School of Hospitality Service Management and Malaysia Pastry Team Coach, the event demonstrated the fusion of French agricultural excellence with culinary mastery. Attendees delved into the heart of French produce, farming conditions, and the commitment to sustainability, captivated by the quality of the French apples.
In this unique collaboration, the blend of agricultural expertise and culinary artistry brought a distinct taste of France to Malaysia, leaving attendees immersed in the world of French apples and their journey from orchard to table.
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