GWM Introduces New Pricing Strategy for ORA GOOD CAT Electric Hatchback
In a bold move aimed at enhancing accessibility to electric vehicles (EVs) in Malaysia, GWM Malaysia has unveiled a revamped pricing strategy for the GWM ORA GOOD CAT electric hatchback, model year 2024. Starting at an enticing RM 113,800 for the 400 Pro variant and RM 143,800 for the 500 Ultra variant, the ORA GOOD CAT now boasts an array of seven vibrant color options. Accompanying this competitive pricing structure is an extensive warranty package, comprising a 5-year/150,000 KM Full-Vehicle warranty, an 8-year/180,000 KM Power Battery warranty, and an 8-year/180,000 KM Electric Motor and Electric Motor Control Unit Warranty.
Expressing Confidence in Value Proposition
Mike Cui An Qi, Managing Director of GWM Malaysia, expressed confidence in the ORA GOOD CAT's newfound value proposition within the RM 120,000 price bracket. Qi emphasized the vehicle's affordability, elegance, and advanced technology, positioning it as an attractive option for consumers seeking a combination of affordability and performance in the EV market. This strategic pricing initiative underscores GWM Malaysia's commitment to making sustainable transportation solutions more accessible to a wider audience.
Gratitude Towards Existing Owners
In a gesture of appreciation towards existing ORA GOOD CAT owners, GWM Malaysia has announced exclusive benefits. These include an additional 2-year vehicle warranty extension up to 150,000 KM and an extra 5 years or 75,000 KM of free maintenance, covering both parts and labor. This initiative reflects GWM Malaysia's dedication to ensuring customer satisfaction and fostering loyalty among current owners, acknowledging their trust and support.
Festive Celebrations Bring Exclusive Offers
As the festive season approaches, GWM Malaysia is excited to introduce special deals for prospective buyers. Customers purchasing any new ORA GOOD CAT model will receive a complimentary Home Wall Box Charger and 3 Pin Portable Charger. This limited-time promotion, valid until April 30, 2024, aims to enhance the EV ownership experience and further incentivize adoption during the festive period.
Continued Commitment to Customer Satisfaction
With these initiatives, GWM Malaysia reaffirms its commitment to customer satisfaction and innovation in the electric vehicle sector. By offering competitive pricing, extended warranties, and exclusive festive promotions, the company aims to not only attract new customers but also nurture lasting relationships with existing ones. As the automotive landscape evolves towards sustainability, GWM Malaysia remains at the forefront, driving accessibility and excellence in electric mobility.
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