As the vibrant Year of the Rabbit concludes its reign, Pavilion REIT Malls is gearing up to usher in the auspicious Year of the Dragon with grand celebrations throughout its malls, promising a year filled with good fortune, prosperity, and well-being in 2024!
Dragon Dynasty at Pavilion Kuala Lumpur
Pavilion Kuala Lumpur is radiating imperial opulence during its 'Dragon Dynasty' Chinese New Year celebrations, captivating visitors until February 25, 2024. The centerpiece of this festive display is a pair of magnificent golden dragons, guardians of the revered oriental pearl, descending gracefully from auspicious clouds into Pavilion KL’s Centre Court, enveloping the mall in blessings of wealth, good luck, and happiness. Paying homage to Chinese folklore, elements reminiscent of mystical mountain tops create a rich and immersive experience.
Lancôme Partnership and Beauty Elegance
For the second consecutive year, Pavilion KL has partnered with Lancôme to infuse beauty into the festive celebration. Lancôme has adorned the Pavilion Crystal Fountain and Main Entrance with their 'Make Your Legend Bloom' theme, seamlessly blending tradition with modern elegance through blooming spring flowers, dragon motifs, and oriental lanterns. Shoppers can explore the Lancôme Dragon Tunnel, indulge in limited edition Chinese New Year products, and participate in exclusive podium activities. The Lancôme Dragon and iconic products come to life through synchronized 3D screens at Pavilion KL and Fahrenheit88 until January 31, 2024, with an additional augmented reality filter available through a QR code.
Cultural Extravaganza and Entertainment
This Chinese New Year, Pavilion KL promises a rich tapestry of entertainment and cultural experiences. Vibrant performances and walkabouts by the Prosperity Dragon Mascots and special appearances by the God of Prosperity will captivate audiences every weekend. The Main Entrance will host acrobatic lion dance and dragon dance performances on select days, complemented by other captivating performances, including a violin performance by The Music Professionals Academy of Performing Arts and a 'New Year' resonance by Taylor's International School. Parents can also delight in the KL Junior Fashion Show by A-List Academy on January 20, 2024, featuring children showcasing their Chinese New Year outfits from renowned brands.
Cultural Immersion at Centre Court
Throughout the campaign, the Centre Court offers cultural immersion experiences. Shoppers can choose from imperial showpieces to Chinoiserie-inspired style costumes by Gisselle Liu, get their hair and makeup done, and strike a pose against picturesque backdrops. Various booths from tenants like YuYan Tea, Taimal Herbs, Herbal Farmer, Koun na Neko, and Gisselle Liu provide a perfect opportunity for festive shopping and gifting. Visitors are encouraged to write a wish for the new year and toss it into the Prosperity Wishing Tree at the Centre Court, where a caught wish on the branches is believed to come true.
Astro Pop-Up and Exclusive Offers
From January 16 to February 4, 2024, an Astro pop-up at Connection offers shoppers the chance to meet Astro celebrities, engage in weekend activities hosted by Astro Radio DJs, and win #HappyDragons Chinese New Year Angpow and premium merchandise. Exciting gifts await those who spend this Chinese New Year, with Pavilion KL's exclusive Prosperity Ang Pow Packets for a minimum spend of RM300 and additional rewards for Maybank cardholders based on their spending.
Embrace the majestic Year of the Dragon with Pavilion REIT Malls, where tradition meets modernity in a spectacular celebration of luck, prosperity, and joy!
Embrace the majestic Year of the Dragon with Pavilion REIT Malls, where tradition meets modernity in a spectacular celebration of luck, prosperity, and joy!
Stay up to date with everything D5 Media here! ----> www.instagram.com/d.5media
Comentários