Grand Debut in Malaysia: Sun & Sand Sports Launches in Style
Sun & Sand Sports (SSS), a prominent Middle Eastern sports retailer, has officially entered the Malaysian market with a grand launch event. The inauguration, named 'SSS Active Arcade,' unfolded at Centre Court, Mid Valley Megamall, offering a unique experience for fitness enthusiasts and lifestyle seekers. The launch marked the opening of stores at Mid Valley Megamall, Pavilion Bukit Jalil, with another outlet at TRX set to open soon. This strategic expansion aligns with SSS's vision to establish 11 stores across Southeast Asia, including Malaysia, within the next 36 months.
Inspiring Malaysians to Redefine Sport: A Unique Retail Experience
SSS stores in Malaysia aim to introduce Malaysians to a diverse range of fitness and lifestyle products, featuring over 21 global brands. The brand emphasizes not only providing products but also creating experiences that resonate with the sporting community. The stores are designed with experiential zones and educational spaces, offering an immersive retail experience. Jaclyn Tan Shu Ping, Vice President of Marketing & Brand for GMG Asia, expressed the brand's commitment to enriching Malaysia's sporting landscape.
Active Arcade Celebration: A Weeklong Extravaganza
To celebrate the grand launch, SSS transformed Centre Court Mid Valley Megamall into a vibrant hub called 'Active Arcade.' The space featured gamified fitness activities with a generous total prize pool of RM50,000. Malaysians of all ages were invited to participate in challenges mirroring the interactive minigames found on the brand's microsite. The celebration included experiential zones, custom-designed locker displays, and a public Sports Poll.
One-Stop Destination for Sporting Needs: Quality Brands and More
SSS stores in Malaysia are positioned as a one-stop destination for the growing sporting community. Offering access to quality sporting and lifestyle goods from renowned brands such as Nike, Adidas, Puma, and more, the stores cater to the diverse needs of Malaysians. Beyond sportswear, visitors can explore a treasure trove of athletic equipment, making it a comprehensive resource for seasoned athletes and fitness enthusiasts alike.
SSS as the Official Sports Partner for The Music Run: Blending Sports and Music
In an exciting development, SSS has proudly announced its role as the Official Sports Partner for The Music Run. This collaboration aims to inspire the younger generation to embrace an active and vibrant lifestyle by seamlessly blending sports and music. The partnership reflects SSS's commitment to innovative initiatives that transcend traditional norms, encouraging a dynamic and enjoyable approach to staying fit.
GMG's Vision and Expansion: A Global Well-Being Company
GMG, the parent company overseeing SSS, is a global well-being company with investments across sports, everyday goods, health and beauty, properties, and logistics sectors. The recent acquisitions and expansions, including the purchase of Nike-only stores from SUTL Corporation, highlight GMG's commitment to providing a holistic retail experience and celebrating sports and active living in the Southeast Asian market.
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