HUAWEI Pura 80 Series: Redefining Smartphone Photography and Style in Malaysia!

Get ready, Malaysia! The highly anticipated HUAWEI Pura 80 Series has officially landed on our shores, bringing with it a seismic shift in smartphone imaging and a design philosophy that's turning heads globally. Fresh off its dazzling debut in Dubai, both the HUAWEI Pura 80 Pro and the HUAWEI Pura 80 Ultra are here to redefine what you expect from a flagship device. This isn't just about taking photos; it's about capturing life with unparalleled clarity, style, and intelligence.

A Masterpiece of Design: Where Elegance Meets Innovation

HUAWEI's reimagined "Pura" brand isn't just a name; it's a statement. The Pura 80 Series embodies a bold new design philosophy, headlined by the iconic Dazzling Forward Symbol. This isn't just a logo; it's a super brand emblem that signifies innovation. Prepare to be captivated by the Prestige Gold and Golden Black Pura 80 Ultra, both boasting radiant sunburst patterns that exude luxury. For the Pura 80 Pro, the Glazed Red option offers a dynamic pop, while Glazed White and Glazed Black provide a silky lustre finish for timeless sophistication. These phones aren't just gadgets; they're fashion statements.

The Ultra's Unprecedented Camera Prowess

At the heart of the Pura 80 Series lies its groundbreaking imaging capabilities. The HUAWEI Pura 80 Ultra leads the charge with an industry-first: the Switchable Dual Telephoto Camera system. Imagine seamlessly transitioning between a 3.7x medium telephoto and a 9.4x super telephoto lens, all within a single optical structure! These lenses share a massive 1/1.28-inch sensor, ensuring incredible light intake and true dual optical zoom. This means crisp portraits and cinematic close-ups from any distance, even in challenging low-light conditions, all with stunning clarity and spatial depth.

But it doesn't stop there. The Pura 80 Ultra also introduces the industry's strongest dynamic range with its 50MP 1-inch Ultra Lighting HDR Camera. Boasting a 15x higher dynamic range than conventional smartphones, it achieves an impressive 16EV, nearly matching professional cinema cameras. Coupled with an F1.6 to F4.0 variable aperture and HUAWEI’s Triple Light Enhancement Technology, you're looking at cinematic-quality video and photos that master light and shadow, even in high-contrast scenes like fireworks or backlit portraits.

Pro-Level Photography for Every Shot

The HUAWEI Pura 80 Pro is no slouch in the camera department either. It features a powerful 1-inch Ultra Lighting Camera designed to excel in any setting, from city lights to low-light portraits, preserving natural skin tones with remarkable accuracy. The Ultra Chroma Camera further elevates colour fidelity, ensuring pixel-level accuracy even in the most complex lighting conditions.

For those who love to get up close and personal, the Pura 80 Pro’s Ultra Lighting Macro Telephoto Camera is a game-changer. With a massive F2.1 aperture, it captures 40% more light, delivering brighter, sharper images in low light. Its impressive zoom range, from 4x optical to an incredible 100x digital zoom, brings distant subjects into stunning focus. Plus, a 5cm close-focus distance allows for breathtaking macro photography, capturing the intricate details of a dewdrop or the texture of everyday objects with precision.

Intelligent Performance and Unrivalled Durability

Beyond its photographic prowess, the HUAWEI Pura 80 Series is engineered for intelligent performance. The all-new AI Smart Controls Button offers instant access to personalised shortcuts like the camera or AI lens, all secured with fingerprint recognition. AI Noise Cancellation ensures crystal-clear calls by filtering out background distractions, perfect for those on-the-go conversations.

Visuals come alive on the Ultra-clear HUAWEI X-True Display™, which boasts a peak brightness of 3000 nits and adaptive refresh rates up to 120Hz, ensuring sharp visibility even under bright sunlight. Powering this beast is a robust 5170mAh battery, supported by blazing-fast 100W HUAWEI SuperCharge and 80W wireless charging for all-day performance. Durability is paramount: the HUAWEI Pura 80 Ultra features 2nd-Gen Crystal Armor Kunlun Glass, offering 16 times greater scratch resistance and 25 times better drop protection. The HUAWEI Pura 80 Pro is also equipped with 2nd-Gen Kunlun Glass, making it 20 times tougher than standard glass.

Availability and Exclusive Offers!

The HUAWEI Pura 80 Series ensures seamless compatibility with all your essential apps via AppGallery, promising a secure and smooth experience. And here's the exciting part for Malaysians: The HUAWEI Pura 80 Series 2025 Sales Start Campaign runs from 2 August to 31 December 2025! Purchase any model during this period and you're eligible to claim exclusive prizes worth up to RM2,978* on a first-come, first-served basis.

Ready to experience this new frontier of design and photography? The HUAWEI Pura 80 Series is available for pre-order now through HUAWEI Experience Stores, the HUAWEI Official Website, Shopee, Lazada, and TikTok Shop, with prices starting from RM4,599. Plus, pre-order to receive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care+! Don't miss out on this revolutionary mobile experience.