IBE International Beauty Expo 2025: Global Glamour, ASEAN Skill Power & the World’s Most Expensive Trophy

Beauty meets brilliance at the 19th edition of the International Beauty Expo (IBE) 2025, returning bigger, bolder, and more international than ever. From 2–5 June 2025, the Kuala Lumpur Convention Centre will transform into a high-energy global hub of beauty, wellness, and vocational excellence, attracting over 25,000 delegates and 430+ exhibitors from 10 countries and regions. If there’s one beauty event not to miss this year, this is it.

The USD 21,000 MIVA World Excellence Cup: A Trophy Like No Other

Get ready for history in the making. IBE 2025 will unveil the MIVA World Excellence Cup, touted as the world’s most expensive skills trophy, valued at an eye-watering USD 21,000. This isn’t just about prestige—it’s a symbol of craftsmanship, passion, and excellence that sets a new standard for vocational competitions worldwide. The trophy will be awarded during an international beauty skills showdown that celebrates the best talent across the globe.

Where Ancient Wisdom Meets Modern Beauty: TCM Aesthetic Pavilion

Step into a harmonious blend of tradition and innovation with the TCM Aesthetic Pavilion, brought to life in collaboration with the Federation of Chinese Physicians & Acupuncturists Association of Malaysia (FCPAAM). Here, guests will experience how Traditional Chinese Medicine (TCM) meets modern beauty therapy. From herbal remedies to acupuncture facials, visitors can enjoy free daily consultations from 11:00 AM to 3:00 PM. It’s not just skincare—it’s soul care.

Skill Meets Style: JPK Beauty Competition Elevates Local Talent

This year, Jabatan Pembangunan Kemahiran (JPK) joins the stage, hosting a two-day live beauty skills competition. The initiative, under Malaysia’s Ministry of Human Resources, is more than a contest—it's a platform to uplift Malaysia’s vocational talent and connect them to ASEAN’s growing beauty market. Expect electrifying performances, boundary-pushing techniques, and the rise of the next generation of beauty leaders.

More Than a Show—A Statement of Malaysia’s Beauty Leadership

“IBE 2025 is not just an exhibition—it is a bold leap forward for Malaysia’s role in the global beauty industry,” says Datuk Johnson Lim, CEO of Elite Expo Sdn Bhd and President of MIVA. “From the MIVA World Excellence Cup to the TCM Aesthetic Pavilion, we are crafting a legacy of innovation, diversity, and excellence.”

Supported by MATRADE and MyCEB, the expo also plays a pivotal role in boosting Malaysia’s international trade and tourism footprint. It’s not just business—it’s cultural diplomacy through beauty.

Mark Your Calendar: Here’s What You Need to Know

📍 Venue: Kuala Lumpur Convention Centre📆 Dates: 2 – 5 June 2025🕚 Time: 11:00 AM – 6:00 PM daily

Key Highlights:

• 🌟 MIVA World Excellence Cup – The world’s most valuable beauty trophy

• 🌿 TCM Aesthetic Pavilion – Free TCM consultations & wellness demos

• 💄 JPK Beauty Skill Competition – A platform for top local and regional talents