Malaysia's First THAI SELECT SIGNATURE Winner! Chim by Chef Noom Takes the Crown!

Get ready to celebrate authentic Thai flavour because history has been made in Malaysia’s culinary scene! The Royal Thai Government, through the Department of International Trade Promotion (DITP), just held a glittering ceremony to honour excellence in Thai cuisine, and one restaurant soared above the rest!

The Highest Honour: THAI SELECT SIGNATURE (3-STAR)

The ultimate highlight of the event was the presentation of the THAI SELECT SIGNATURE (3-STAR) certification—the highest distinction available under the official THAI SELECT program—to Chim by Chef Noom!

This isn't just an award; it’s a global landmark! Chim by Chef Noom is now the first THAI SELECT SIGNATURE restaurant in Malaysia and only the third in all of Asia! This prestigious title is reserved for exceptional restaurants that deliver a refined dining experience with contemporary flair while staying flawlessly true to Thai culinary roots.

Her Excellency Suphajee Suthumpun, Minister of Commerce of Thailand, presided over the ceremony and perfectly captured the achievement:

“THAI SELECT is more than a symbol of taste—it is a seal of trust that guarantees diners around the world the true essence of Thailand’s culinary artistry. We are proud to see Malaysia become a key destination for high-quality Thai dining experiences.”

Celebrating Thai Culinary Culture

The THAI SELECT program is the gold standard, certifying restaurants worldwide that meet rigorous criteria for authentic taste, service, and presentation. By celebrating this achievement, Thailand is strengthening both cultural ties and trade between the two nations!

To cap off the exciting morning, $10$ THAI SELECT–branded vehicles were officially launched, creating a lively convoy across Kuala Lumpur and the Klang Valley. This symbolic outreach is designed to boost awareness for authentic Thai food and encourage more culinary exchange.

This historic award confirms that you no longer need a plane ticket to Bangkok to experience the very best of Thai gastronomy. Congratulations to Chim by Chef Noom for setting a spectacular new benchmark!