All-New Black Sesame Natural Stomach Food Range Debuts
Kuala Lumpur, December 1, 2024 – Gut health expert Nattome announced a strategic collaboration with renowned Hong Kong actress Michelle Yim, naming her as the new Nattome Brand Ambassador. This partnership coincides with the launch of Nattome’s latest gut health food range, featuring black sesame as the key ingredient.
Known for her vibrant career and youthful vitality, Michelle Yim will champion Nattome’s mission to promote the importance of gut health through natural and nutritious solutions. As the face of the brand, Michelle will share digestive wellness insights via educational reels and headline the launch of Nattome’s black sesame beverage, a staple of her daily health regimen for several months.
Addressing the Rising Gut Health Crisis
Gut health issues are on the rise. According to the World Health Organisation, 1 in 3 people experiences a digestive disorder at any given time. In Malaysia, gut-related diseases ranked fourth among the principal causes of private hospitalisation in 2021.
Jon Lai, Founder and CEO of Nattome, shared his personal journey with severe gastroesophageal reflux, which inspired him to create effective and natural gut health solutions. “Many products in the market rely on medication or adulterated ingredients that may not be effective. Through years of research, Nattome’s key products, Stomach Food and R&R (Repair and Relief), are scientifically crafted with fermented soybeans derived from Japanese fermentation technology. These are designed to protect and repair gut conditions, either as a pre-breakfast supplement or part of a daily diet,” he said.
Scientific Backing and Innovation
Earlier this year, Nattome collaborated with UCSI University to release Malaysia’s first clinical study on the efficacy of fermented soybeans for gut health.
The new black sesame flavour joins Nattome’s existing oat and soybean options. Black sesame, widely loved in Malaysia for its culinary versatility, is rich in fibre, calcium, magnesium, and antioxidants, addressing digestive issues like diarrhoea and constipation while supporting overall health.
Jon Lai emphasised the product’s appeal: “The black sesame-based beverage combines superior nutrition with a pleasant taste, making it ideal for anyone seeking a natural solution for digestive balance.”
Michelle Yim’s Advocacy for Natural Wellness
Michelle Yim’s collaboration with Nattome began with a chance meeting with Jon Lai in 2023. Inspired by his commitment to natural solutions, she embraced Nattome’s philosophy of maintaining health through diet rather than medication.
“Many colleagues and friends suffer from acid reflux and bloating due to irregular eating habits. I believe in going au-naturale—avoiding medicines with potential side effects. A balanced diet, proper rest, and exercise are vital for gut health. Drinking Nattome with breakfast energises me for the day,” she shared.
Michelle’s busy 2024 included filming TV series in Malaysia and China and performing in a cultural exchange Cantonese opera in Singapore. As Nattome’s Brand Ambassador, she looks forward to raising awareness about gut health and inspiring others to make wellness a priority.
Where to Find Nattome’s New Black Sesame Range
The black sesame gut health range will be available from December 2024 at CARiNG Pharmacies, BIG Pharmacy, and major retailers nationwide.
For more information about the new range or Michelle Yim’s journey with Nattome, visit https://nattome.com.
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