OMG, Kewpie Mayo is 100 Years Old?! Japan's Fave Condiment is Celebrating BIG in Malaysia!

Hold onto your taste buds, Malaysians, because a true culinary icon just hit the big 1-0-0! Kewpie Mayonnaise, the legendary Japanese creamy goodness that's probably hiding in your fridge right now, is celebrating its centennial, and Kewpie Malaysia is going all out to mark this epic milestone! We're talking flavour innovation, culinary inspiration, and a whole century of trusted quality.

From Humble Beginnings to Global Gold!

So, how did this mayo magic begin? Back in 1925, a visionary named Toichiro Nakashima whipped up Kewpie Mayonnaise with a noble mission: to boost nutrition and promote healthier eating. And boy, did it work! That rich, creamy texture and distinct umami kick quickly became a household favourite. Fast forward a hundred years, and Kewpie is still celebrated for its enduring quality, health-conscious roots, and that irresistible umami flavour that has seriously captivated generations across Asia and beyond.

Kewpie even landed on Malaysian shores in 2009, building a strong local presence and proudly rocking its halal certification. This 100-year mark isn't just about looking back; it's a promise for the future, all under the global theme "KEWPIE 100th Years Mayonnaise Anniversary". From a simple idea to a global sensation, Kewpie's journey is all about staying relevant and evolving with purpose.

Win a Trip to Japan Just By Making Yummy Food?!

Alright, listen up, foodies! To really crank up the centennial celebrations, Kewpie Malaysia has launched the “Kewpie 100th Years Mayonnaise Contest”! This is your golden ticket to show off your kitchen skills using Kewpie Mayonnaise Japanese Style. All you gotta do is whip up a unique dish, snap a photo, record a short video (30-45 seconds, so keep it snappy!), and then unleash it on Instagram, Facebook, or TikTok with the hashtag #KewpieIt100 and tag @KewpieMalaysia. Oh, and don't forget to slide into their DMs with your submission for verification!

The contest is running from May 31st to August 24th, 2025, and the grand prize? An unforgettable trip to Japan, the birthplace of Kewpie!  Plus, exclusive gifts and bragging rights as one of Kewpie’s most creative fans. This contest is part of Kewpie's global party, which includes a food truck tour across Japan, special edition merchandise, and even immersive experiences at their “Mayo Terrace” museum in Tokyo!  How cool is that?!

Mayo-Infused Crab? Only in Malaysia!

But wait, there’s more local flavour! Kewpie Malaysia is also teaming up with the beloved Fei Fei Crab Restaurant for a seriously unique culinary collaboration. Get ready to sink your teeth into exclusive mayonnaise-infused creations that brilliantly blend Kewpie’s Japanese heritage with those irresistible Malaysian flavours, offering a delicious testament to Kewpie’s role in inspiring fusion cuisine and contemporary dining experiences.

Mr. Shimpei Okada, Deputy Managing Director of Kewpie Malaysia, shared, “We are honoured to celebrate 100 years of Kewpie Mayonnaise together with our partners in education and the local culinary scene.”  He added, “At Kewpie, we believe in the power of food to connect people and cultures. This event is a reflection of our past and signifies a step forward in inspiring the next generation of chefs, innovators, and food lovers in Malaysia.”

And get this, Kewpie isn't just about delicious food; they're also working hand-in-hand with SEGi University! This partnership gives students hands-on exposure to the food industry through real-world projects and creative applications of Kewpie products. It’s all part of Kewpie Malaysia’s commitment to nurturing local talent and ensuring their century-long legacy keeps evolving with fresh, youthful creativity.

So, whether you're whipping up a bold new dish, seeing a student-led campaign, or dreaming of a trip to Japan, Kewpie continues to inspire with every single drop of its unmistakable mayonnaise. Happy 100th, Kewpie! Keep those amazing flavours coming!