Samsung Unveils 2025 AI TV Lineup: Screens Become Smart Companions

Vision AI Platform Redefines Personalized Viewing Experience

Samsung Malaysia Electronics has introduced its 2025 AI TV and premium soundbar lineup, centered around the powerful new Samsung Vision AI platform. This intelligent platform uses deep learning capabilities to sense the environment, understand content, and learn user behavior, transforming the TV into a true smart companion. Key innovative features include Generative Wallpaper for personalized art and Universal Gesture control, which, powered by the Galaxy Watch7, allows users to navigate the TV using simple wrist movements (shake, pinch, rotate bezel) without a remote. The TV is designed to adapt, adjusting brightness based on ambient lighting and even reading facial expressions.

Neo QLED 8K Leads with NQ8 AI Gen3 Processor

The flagship of the 2025 range is the Neo QLED 8K, headlined by the QN990F model. It is driven by the most advanced processor yet—the NQ8 AI Gen3, which features an unprecedented 768 neural networks to analyze and optimize video and audio in real time. This ensures incredible detail and clarity, whether viewing native 8K or upscaled content. Enhanced AI-powered features like 8K AI Upscaling Pro, AI Motion Enhancer Pro, and Real Depth Enhancer Pro deliver three-dimensional realism. The television features a premium Infinity Air Design with an ultra-slim 13.1mm profile and incorporates intelligent modes like AI Customisation Mode and AI Energy Mode for maximized efficiency.

Expanded AI and The Frame Pro's Artistic Upgrade

Samsung is bringing the power of Vision AI across its wider portfolio, including the Neo QLED 4K, OLED, and QLED lineups. The Neo QLED 4K QN90F offers ultra-precise contrast and Pantone-validated color accuracy. The OLED range features the S95F with a glare-free OLED panel and 2,000 nits peak brightness, and the S90F with Motion Xcelerator 144Hz. Simultaneously, the new The Frame Pro 2025 combines art and technology, now featuring Neo QLED Mini LED and the NQ4 AI Gen3 processor for deeper contrast. It includes an omnidirectional Wireless One Connect Box for a minimalist setup and offers access to over 3,000 curated artworks from global institutions like MoMA.

Q-Series Soundbars and SmartThings Integration

Complementing the visual enhancements is the 2025 Q-Series Premium Soundbar lineup, featuring models like the HW-Q990F. These soundbars deliver cinematic audio with Wireless Dolby Atmos and Q-Symphony (orchestrating the TV and soundbar). The 2025 update brings a 50% smaller subwoofer for flexible placement and introduces Convertible Fit (in the HW-QS700F) that adapts speaker output based on placement (wall or tabletop). Finally, the TVs serve as powerful smart home control centers via the updated Tizen OS Home and SmartThings integration, featuring the intuitive 3D Map View of the connected home and a guaranteed free seven-year OS upgrade. Customers can pre-order from May 13 to June 1, 2025, to receive exclusive rewards, including complimentary premium soundbars.