U Mobile and MRCA Team Up to Digitalise Malaysia’s Retail Sector!

Massive news for Malaysia’s retail landscape! U Mobile, Malaysia’s newest 5G network provider, has officially stepped up as a Corporate Patron for the Malaysian Retail Chain Association (MRCA) for the 2025/2026 term. This powerful collaboration is a strategic move to accelerate the digital revolution across the entire Malaysian retail sector!

This initiative is set to give MRCA's members a serious competitive edge, using high-speed connectivity and smart solutions to boost efficiency and create next-level customer experiences. Say hello to the future of smart shopping!

Unleashing ULTRA5G on 40,000 Retail Outlets!

The goal here is huge, and U Mobile is ready to deliver. This partnership aims to see over 600 retail brands and a staggering 40,000 outlets benefiting directly from U Mobile’s cutting-edge ULTRA5G experience.

Alex Tan, U Mobile’s Chief Sales Officer, is clearly excited about the impact: “We look forward to... [enabling] smart retail solutions such as cashless payment systems and smart inventory management. We believe U Mobile is in best position to support retail sector to enhance their efficiency, customer experience and competitiveness as we aim to deliver the widest and deepest 5G coverage in Malaysia by prioritizing indoor as well as outdoor coverage.”

This focus on delivering robust indoor and outdoor 5G coverage means seamless operations, whether you’re shopping in a basement boutique or a sprawling outlet mall!

Berjaya Times Square: Malaysia's First Fully 5G-Enabled Mall!

U Mobile isn't just talking the talk—they’re showing results. As a key milestone in their network expansion, the company recently launched the ULTRA5G experience at Berjaya Times Square (where their headquarters are located). This makes Berjaya Times Square the first fully 5G-enabled shopping mall in Malaysia! It's a perfect real-world example of the kind of digital transformation U Mobile is bringing to the retail environment.

Partnership Formalized at Franchise Expo Malaysia 2025

The strategic collaboration was made official last week during the opening ceremony of the Franchise Expo Malaysia 2025. The ceremony was attended by key leaders, including Alex Tan (U Mobile’s Chief Sales Officer) and Datuk Dr. Ken Phua (President of MRCA), with YB Datuk Ewon Benedick, Minister of Entrepreneur and Cooperatives Development, joining as the Guest of Honour.

This high-profile event underlines the national significance of this move to digitise retail. Get ready for smarter stores, faster transactions, and a truly competitive retail scene in Malaysia!