Wildlife Meets Wallet: Touch ‘n Go Launches ‘Charms for Change’ with WWF-Malaysia!

If you’ve ever wanted to make a real difference for Malaysia’s endangered wildlife—without changing your daily routine—here’s your chance. Touch ‘n Go has teamed up with WWF-Malaysia to launch the Touch ‘n Go Charm Wildlife Edition 2025, and it’s more than just a cute accessory. It’s a powerful, portable symbol of action.

This limited-edition, NFC-enabled charm collection isn’t just about going cashless in style. It’s about turning every tap, toll, train ride, and parking payment into a meaningful gesture for the planet. With over 35 million cards and nearly 4 million RFID users nationwide, Touch ‘n Go is proving that fintech can do more than streamline your life—it can help save it.

Endangered Icons, One Tap at a Time

Each charm represents one of Malaysia’s most iconic endangered species:🦧 The Bornean orangutan, the rainforest’s “gardener.”🐅 The Malayan tiger, our national symbol and apex predator.🐘 The Bornean elephant, the “ecosystem engineer.”🐢 And the beloved marine turtle, guardian of our coastal biodiversity.

Every charm sold contributes to WWF-Malaysia’s frontline conservation efforts. Plus, each one comes with an illustrated bookmark packed with key facts about the animal it represents—raising awareness with every purchase.

Why It’s Launching During Ramadhan Matters

There’s something special about the timing. Ramadhan is a month of generosity, reflection, and giving, and this campaign taps into that spirit beautifully. It’s not just about giving to people—it’s about giving back to nature.

“Small actions, when multiplied, can create a lasting impact,” said Tan Sri Mohd Nasir Ahmad, Chairman of Touch ‘n Go. “These charms remind us of our shared responsibility to protect what’s left of our incredible biodiversity.”

More Than a Charm—It’s a Conversation Starter

These charms are fully functional Touch ‘n Go payment tools—clip them to your bag, wallet, or keys and you’re ready for tolls, transit, and more. Thanks to NFC compatibility, reloading is instant with the Touch ‘n Go eWallet app. They’re sleek, stylish, and full of meaning.

Tan Sri Abdul Wahid Omar, Chairman of WWF-Malaysia, summed it up perfectly: “If we don’t act now, future generations may only know these animals from photos. ‘Charms for Change’ shows how business and conservation can work hand in hand to protect what matters most.”

Get Yours Now – And Make Every Tap Count

Ready to wear your support for wildlife? The Touch ‘n Go Charm Wildlife Edition 2025 is available now for RM35 each at:🛒 Touch ‘n Go Shopee Mall🛍️ Touch ‘n Go eWallet Lazada Store🏢 TNG Service Centres at Nu Sentral & Bangsar South

Every charm purchased is a step toward a future where Malaysia’s forests, rivers, and oceans still echo with the sounds of wild tigers, turtles, elephants, and orangutans. It’s conservation you can carry—with pride.

Don't just tap to pay—tap to protect.