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Carlsberg's Extravagant Year of the Dragon Celebration!!

Carlsberg's Spectacular Chinese New Year Celebration!

Carlsberg Malaysia is set to ignite the Year of the Dragon with its 'Brewing Prosperity Together' CNY Bazaar, promising a unique showcase blending tradition with modern twists. Held at 1 Utama Shopping Centre in Petaling Jaya and Gurney Paragon in Penang, the event invites consumers to revel in the spirit of togetherness and indulge in festive beer-drinking experiences



Festive Reunions and Exquisite Dining!

Preceding the CNY Bazaars, Carlsberg hosted several reunion dinners across key locations like Johor Bahru, Kota Kinabalu, and Penang. The highlight was the grand reunion at The Club @ Bukit Utama in the Klang Valley, featuring sumptuous feasts, exhilarating Dragon dance performances, live music, and an after-party brimming with Carlsberg cheers.





Elevating the Festive Spirit this New Year!

Stefano Clini, Managing Director of Carlsberg Malaysia, emphasized the company's commitment to 'Brewing Prosperity Together' through a range of artist-edition CNY festive packaging, rewarding promotions, and engaging events. The aim is to enhance the joy of reunions, ensuring every moment is #BestWithCarlsberg.



A Vibrant Bazaar Experience!!

At the Carlsberg CNY Bazaar, visitors are treated to a visually stunning display of artist-edition artwork conveying wishes of prosperity and smoothness for the festive season. Tradition meets innovation as guests immerse themselves in CNY beer-drinking, engaging activities, and stand a chance to win exclusive prizes.



Dragon-Themed Adventures and Culinary Delights!!

Attendees embark on an enchanting journey through a dragon-themed passage, enjoying AR games, exploring exclusive merchandise, and savoring Carlsberg brews. Culinary delights await at the 'Dragon Belly,' offering fusion creations like Carlsberg-infused Tau Fu Fah and Guai Ling Gou, along with other delectable treats.



Celebrating Togetherness!!

The Carlsberg CNY Bazaar also features a chill-out zone, CarlsBar, where beer enthusiasts can savor more brews, attend cocktail workshops, and enjoy DJ performances. With opportunities for shoe cleaning, manicures, and personalized styling, guests can fully immerse themselves in the festive spirit, embracing the theme of 'Brewing Prosperity Together' at these thrilling locations!


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