Contributed by Kenny Phang
Dazzling the Heart of Mutiara Damansara with a Dragon's Enchantment!
In the heart of Mutiara Damansara, Kuala Lumpur, the Curve is set to dazzle visitors with a Chinese New Year spectacle that seamlessly blends tradition with contemporary allure. Aptly themed 'Dragon Enchantment,' the 2024 festive campaign promises an extraordinary celebration honoring the Year of the Wood Dragon. The Centre Court of the Curve will transform into an enchanting landscape of festivities and timeless Chinese traditions until 18 February 2024.
A Breathtaking Ode to Tradition: Dragon Monument and Elegance Amidst Cherry Trees
At the heart of the celebration stands a breathtaking and unique dragon monument—a symbol of wisdom, prosperity, health, and good fortune. Surrounded by traditional Chinese teahouses, blossoming cherry trees, and a Chinese traditional attire station, the picturesque setting embodies the essence of Chinese elegance and the vibrant beauty of spring. It provides a captivating backdrop for capturing memorable moments during this auspicious season.
Community Spirit in Action: Sharing Joy Beyond the Mall
In a spirited gesture of unity and celebratory exuberance, the Curve extends its celebration beyond the mall. Embracing its core values of community and inclusivity, the Curve generously presents a hamper filled with essential groceries to the Rumah Kasih Charity Home Kuala Lumpur. Additionally, 20 lucky individuals receive heartwarming ang pows, symbolizing blessings for the festive season. Festivities continue with a delightful high tea and communal Lou Sang session at Royale Chulan, creating a joyous and memorable experience.
The Evolution of Celebration: Elaine Liew's Vision for the Curve!
"The Year of the Wood Dragon marks not just a celebration but a manifestation of evolution and rejuvenation at the Curve," shares Elaine Liew, Centre Manager of the Curve. In its 20th year, the Curve commemorates its anniversary celebration while fostering a sense of community and togetherness. Liew warmly invites everyone to join in creating lasting memories that echo with the joy and unity of this festive season.
Immersive Celebration: Blending Traditional and Modern Experiences!
Crafted to immerse visitors in a vivid celebration of Chinese heritage, the 'Dragon Enchantment' event seamlessly blends the traditional with the modern. On 3rd February, a spectacle unfolds as the God of Prosperity with Fairies Walkabout takes the stage. Families can register for this enchanting journey and receive complimentary goodie bags filled with surprises from the generous tenants of the Curve.
Elevating Festivities: Chinese Traditional Attire Station and Redemption Program!
To elevate the festivities, the Curve presents the Chinese Traditional Attire Station, offering visitors a unique opportunity to explore the elegance of Chinese culture. By spending a minimum of RM 38 at any of the Curve outlets, visitors can adorn exquisite Chinese attire, capturing memorable moments in their favorite Chinese outfit. Additionally, a redemption program beckons shoppers with enticing rewards. Spend RM188 to receive a set of elegantly designed Red Packets or elevate the celebration by spending RM398 to receive an exquisite Chinese Bowl Set along with Red Packets.
In marking its 20th Anniversary, the Curve invites everyone to partake in a year-long jubilation. This grand celebration, commencing with the Chinese New Year festivities, underscores the Curve's commitment to fostering a profound sense of community and togetherness throughout this monumental 20th Anniversary journey.
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