In a landmark event held at the 2024 Beijing International Automotive Exhibition, GWM (Great Wall Motors) showcased its unwavering commitment to global development, emphasizing a trajectory aligned with "ecological globalization." Mr. Mu Feng, President of GWM, highlighted the brand's evolution from mere export to a comprehensive strategy integrating localization and sustainability, marking a significant milestone in its more than two-decade-long journey in overseas markets.
Localization: A Pillar of GWM's Strategy
GWM's approach emphasizes localization across all facets of its operations, from production to brand culture, supply chain, and beyond. By establishing vehicle production plants and KD factories in key markets like Thailand, Brazil, Pakistan, and Ecuador, GWM ensures that its offerings are tailored to regional driving environments and consumer needs. This not only enhances cost competitiveness but also fosters job creation, tax revenue, and social responsibility, strengthening its ties with host countries.
Empowering Global Development Through Innovation
Underpinning its global expansion is GWM's relentless pursuit of innovation and product excellence. By catering to diverse global needs with a "multi-category + multi-power combination" strategy, GWM has garnered acclaim for models like the GWM TANK 300 and GWM TANK 500, which have earned top ratings and even secured a prominent position in global off-road sales. Such successes reinforce GWM's image as a trailblazer in the global automotive landscape.
Customer-Centric Approach: Building Brand Loyalty
GWM's success story is intrinsically tied to its unwavering focus on customer satisfaction. Through initiatives like the GWM Care service and engaging owner activities, the brand fosters a sense of belonging and loyalty among its global customer base. The upcoming GWM Life owner incentive program further underscores GWM's commitment to enhancing the ownership experience and strengthening connections with its diverse clientele worldwide.
Towards a Sustainable Future: GWM's Ongoing Commitment
Looking ahead, GWM reaffirms its dedication to openness, inclusivity, and long-term sustainability. By forging an integrated ecosystem spanning research, supply, production, and sales, GWM aims to not only expand its global footprint but also to contribute meaningfully to the sustainability of the automotive industry. As it continues to chart new territories and redefine industry norms, GWM remains steadfast in its mission to drive forward the principles of ecological globalization for a brighter, more sustainable future.
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