Contributed by Kenny Phang
Haier Malaysia Extends Partnership with Badminton Champions!
Haier Malaysia recently solidified its collaboration with badminton sensations Aaron Chia and Soh Wooi Yik by signing a memorandum of understanding (MOU) to extend their partnership. The duo, fresh from their victory at the 2022 BWF World Championships, will serve as the brand ambassadors for Haier’s ‘Inspire Future Dreams’ campaign. The campaign aims to motivate Malaysians to pursue their aspirations and achieve success in various facets of life. With a historic gold medal at the BWF World Championships and notable achievements in the Commonwealth Games and Asian Games, Aaron and Wooi Yik embody the spirit of hard work and determination.
Haier's Commitment to Growth and Inspiration!
Fan Jing, Managing Director of Haier Malaysia, expressed the company's admiration for the badminton pair's teamwork, continuous growth, and professionalism on and off the court. The partnership aligns with Haier’s vision to support the athletes in their quest for Olympic gold and the goal of becoming the world's No.1 male badminton pair. Haier aims to inspire Malaysians by emphasizing the belief that dedicated effort can lead to success, portraying it as a continuous journey. The company is excited to be part of Aaron and Wooi Yik's journey and remains committed to supporting them.
Haier Malaysia's Ambitious Growth Targets for 2024!
In addition to the partnership extension, Haier Malaysia announced ambitious sales growth targets of 45% for the year 2024. The company unveiled a range of advanced household appliances across six categories, emphasizing their commitment to making living better and more enjoyable for consumers. The product lineup includes air conditioners, refrigerators, freezers, washing machines, televisions, water heaters, and kitchen appliances.
Innovative Household Appliances Unveiled!
Photos by Juniper's Journal
Haier's new products include advanced features to enhance convenience and well-being. For instance, the UV Cool Premium and UV Cool Smart series air conditioners, equipped with Wi-Fi modules, allow users to control settings remotely via the Haismart application. The appliances also feature UVC sterilization, certified for high efficiency in removing SARS-CoV-2 and other viruses. The company's latest refrigerator, equipped with the Haismart application, enables users to manage food, control modes, and receive recipe tips remotely. Haier's upcoming wine chillers and front load washing machine with Wi-Fi compatibility further exemplify their commitment to innovation.
Complementing the Homely Lineup!
Photos by Juniper's Journal
To complete the homely lineup, Haier introduced new hood and hob models. The hood boasts a large bionic volute design for efficient airflow, while the hobs feature a Timer Setting for enhanced safety. Haier’s commitment to providing technologically advanced and user-friendly appliances showcases its dedication to creating a more convenient and enjoyable living experience for consumers in Malaysia.
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