Innovation Unveiled at Quill City Mall:
On April 18, 2024, Level Up Coffee (LUC) made waves in the coffee industry with the unveiling of the world's inaugural professional barista ranking system. Held at Quill City Mall, the event garnered significant attention from over fifty industry professionals and coffee enthusiasts. Founder Leslie Kwan introduced the innovative system, which leverages cutting-edge technology to track cumulative competition participation in Malaysia. This transparent, equitable, and inclusive mechanism aims to revolutionize the coffee industry by offering unprecedented recognition and career growth opportunities for coffee professionals.
Previewing the LEVEL UP COFFEE SHOWCASE (LUCS)
Leslie Kwan further announced the preview of the LEVEL UP COFFEE SHOWCASE (LUCS), scheduled to take place at Quill City Mall from May 3 to 5. This groundbreaking event will bring together global coffee experts, businesses, and competitors for an immersive exchange. With over 150 participants from 8 countries expected to attend, and an anticipated crowd of more than 5,000 people, LUCS 2024 promises to be a highlight for coffee enthusiasts. Attendees can look forward to diverse activities, including showcasing cutting-edge coffee equipment, specialty coffee tastings, and engaging in thrilling competitions designed to showcase the creativity and expertise of baristas on an international stage.
Support from Industry Leaders
Tuan Andre Lai, a member of the DBKL advisory board, expressed support for LUC's initiative to uplift the coffee industry in Malaysia. Highlighting Malaysia's talented baristas and their potential on the global stage, Lai commended LUC's efforts to elevate the status of specialty coffee domestically and internationally. With initiatives like the pioneering ranking system and tireless advocacy, Malaysia's coffee professionals are poised to achieve new heights of success and recognition worldwide.
Global Impact of the Coffee Industry
Coffee, a beloved beverage enjoyed globally, plays a significant role in the economies of over 50 countries. With annual exports generating approximately $20 billion and the industry's revenue surpassing $200 billion worldwide, coffee supports millions of livelihoods globally. In Malaysia, the growing specialty coffee sector holds immense potential to contribute to the economy, fostering innovation and creating employment opportunities. LUC's efforts to spearhead innovation within the specialty coffee industry are not only aimed at elevating the profession of baristas but also at cultivating broader societal appreciation for their invaluable contributions to coffee culture.
Envisioning a Flourishing Coffee Culture
As LUC continues to champion efforts to enhance recognition and understanding of Malaysia's coffee culture, the vision of a flourishing industry on the international stage becomes increasingly tangible. With sustained commitment and acknowledgment, Malaysia's coffee industry is poised to deliver remarkable achievements and economic benefits in the years ahead. By showcasing its rich heritage and pioneering spirit, Malaysia's coffee professionals are set to make significant strides, further solidifying their position in the global coffee community.
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