Maison Martell has just revealed its most ambitious campaign yet, bringing together renowned actors Tony Leung and Eddie Peng for the first time ever. The campaign, celebrating two of Martell's exceptional cognacs – Martell Cordon Bleu and Martell XXO, marks a significant milestone in the Maison's history. Both Leung and Peng, known for their illustrious careers in cinema, embody the essence of Martell's legacy and excellence.
A Fusion of Legacy and Collaboration
In two distinct and daring films, the campaign captures the essence of Martell's prestige. The Martell Cordon Bleu film showcases Peng drawing inspiration from Leung's legacy, culminating in an energetic chase across Parisian rooftops. Meanwhile, the Martell XXO film portrays Leung challenging Peng to co-star in a cinematic adventure, symbolizing their journey to surpass expectations. Through their collaboration, both actors embody Martell's ethos of pushing boundaries and achieving greatness.
Elevating the Martell Legacy
Martell Cellar Master, Christophe Valtaud, played a pivotal role in crafting the extraordinary Martell XXO. This exceptional cognac, blending 450 old eaux-de-vie, symbolizes Martell's 300 years of savoir-faire. With the youngest eaux-de-vie aged 14 years, Martell XXO stands as an embodiment of exceeding expectations. Martell Cordon Bleu, on the other hand, epitomizes the House of Martell's excellence since 1715, with its meticulous craftsmanship and award-winning flavors.
Visionaries Behind the Scenes
Wing Shya, known for his collaborations with Wong Kar-Waï, directed the films and key visuals for the campaign. His emotionally rich style brings warmth to the Martell Cordon Bleu film and cool elegance to Martell XXO, perfectly complementing the cognacs' characteristics. Ryan Hopkinson, an acclaimed filmmaker and photographer, added depth to the campaign with his product-focused films for Martell XXO. Through their creative vision, these artists have brought Martell's legacy to life in a captivating and innovative way.
Unveiling a Legacy of Excellence
Maison Martell's groundbreaking campaign with Tony Leung and Eddie Peng not only celebrates the union of two icons but also highlights the timeless legacy of Martell Cordon Bleu and the exceptional craftsmanship of Martell XXO. With the campaign set to launch across various Asian markets, including China, Hong Kong, Taiwan, Singapore, and Malaysia, audiences can anticipate a fusion of cinematic brilliance and Martell's renowned excellence, inviting them to experience the extraordinary world of Martell cognacs.
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