Kuala Lumpur, Malaysia, 7 May 2024 - The International Café & Beverage Show (ICBS) 2024, the leading showcase of artisan food, beverage, and café products, will be returning to the Kuala Lumpur Convention Centre from 23 to 25 May 2024. Visitors will get to experience and explore the latest offerings from the café and coffee industry, featuring the return of the Roasters Village, masterclasses, barista skills training, and a baking competition held for the first time.
Expanded Space and Excitement
Christopher McCuin, Managing Director of Montgomery Asia, the show organizer, expressed excitement about the responses from partners, sponsors, and exhibitors. "Following the feedback from last year’s show, we have expanded our space by 60% to include more exhibitors, participants, and visitors. All Exhibition space was taken up by March this year!"
Connecting Players in the Industry
ICBS 2024 brings together 450 brands from over 40 countries, with 1,500 café owners and over 1,000 baristas expected to attend. It is a platform that connects players in Malaysia and neighboring markets with suppliers and talent from inside and outside the region.
Endorsement by MATRADE and Roasters Village
“2024 marks a pivotal milestone as we receive the endorsement by Malaysia External Trade Development Corporation (MATRADE). This endorsement allows eligible companies registered with MATRADE to apply for its Market Development Grant (MDG) as an ICBS exhibitor,” added McCuin. Returning to ICBS 2024 is its ever-popular, cost-effective Roasters Village, hosting roasters from Malaysia, Japan, Singapore, and Vietnam.
International Presence and Pavilions
ICBS 2024 will also host companies from China, Italy, Hong Kong, Indonesia, Thailand, with official pavilions from Singapore and Taiwan. It is expected to draw over 12,000 visitors from Malaysia and abroad over three days, with 23-24 May exclusive for trade visitors, and the public and trade may visit the exhibition during its final day on 25 May.
Showcasing Specialty Coffee and More
The exhibition focuses on specialty coffee, drinks, F&B products, café lifestyle, café furniture, design, and technology. It will also host the annual semi-finals and finals of the Malaysia National Coffee Championship (MNCC), organized by the Malaysia Specialty Coffee Association (MSCA).
Training Courses and Competition Highlights
Several exciting training courses organized by the Barista Guild Asia (BGA) await professional baristas, including classes on brewing methods, brewing science, cupping protocol, and the barista career progression. ICBS will also host the BakinLove Next Top Baker competition finals for the first time on 25 May.
Gratitude and Partnerships
Christopher McCuin thanked the Malaysian Ministry of Tourism, Arts and Culture (MOTAC), Malaysia Convention & Exhibition Bureau (MyCEB), and Malaysia External Trade Development Corporation (MATRADE) for their support for ICBS 2024. He expressed anticipation in welcoming them, the Malaysian café and coffee industry, and coffee enthusiasts to the show.
Dates and Venue
The show is being held in Halls 1 & 2 at the Kuala Lumpur Convention Centre, with trade and industry visitors the focus of the first two days (23rd and 24th May – 10.00 am to 6.00 pm). The third and final day (Saturday, 25th May – 10.00 am to 5.00 pm) will be open to both industry visitors and the public, who can enjoy fantastic coffee aromas, products, and the finals of the BakinLove Next Top Baker and the Malaysian National Coffee Championships.
Anyone interested in visiting or exhibiting at ICBS 2024 should visit www.intl-cbs.com for all the latest news and updates.
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