A Night of Immersive Experiences!
The launch party for Tiger Soju Flavoured Lager captivated 4,500 fans with a dynamic blend of immersive experiences and live performances. As guests arrived, they entered a neon-lit tunnel, stepping into a world of adventure and innovation designed to showcase Tiger’s latest offering to the Malaysian market.
Playful Exploration and Flavour Experimentation!
Guests were treated to a series of engaging activities, starting with the ‘Twist Makeover,’ where attendees received complimentary makeovers in bold, experimental styles. The Tiger Soju Flavoured Lager Bar provided an array of exclusive cocktails, featuring unique ingredients like omija berry and ginger flower, while the MiX Store booth offered a selection of exclusive Asian snacks, perfectly complementing the new Gutsy Grape flavour.
A Line-Up of Stellar Performances!
The night’s entertainment was as vibrant as the lager itself, featuring live DJ sets from Queen T, Julian, and Sherry Alyssa. Hip hop fans enjoyed performances by the Ban Huat crew, including YUNGKAI, S.A.C, and Dato Maw. Adding to the excitement, K-pop dance medleys kept the energy high, culminating in a headline performance by South Korean rapper Loco, renowned for his heartfelt lyrics and melodic flow.
Creating Lively Moments!
Reflecting Tiger’s mission to infuse everyday moments with liveliness, the launch event was a testament to the brand’s commitment to providing fun and engaging experiences for its consumers. Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad, expressed her excitement at seeing fans embrace the playful spirit of the event. “We want consumers to explore and experiment, celebrating their everyday occasions in fun ways with the Tiger brand, always with a twist,” she remarked.
A New Era for Tiger in Malaysia!
The launch of Tiger Soju Flavoured Lager marks a bold new chapter for the brand in Malaysia. With its unique flavour profile and engaging marketing approach, Tiger aims to turn ordinary moments into extraordinary experiences, encouraging fans to embrace the twist and make every day lively and adventurous.