Tiger Soju Flavoured Lager: A Bold Fusion of Asian Flavors!
Tiger Beer, renowned for its iconic lager, introduces a refreshing twist to its lineup with Tiger Soju Flavoured Lager. This innovative brew combines the familiar taste of Tiger beer with a hint of soju, creating an easy-to-drink beverage with a touch of sweetness and a crisp finish. Available in Malaysia through Gutsy Grape, this new offering aims to captivate consumers seeking an adventurous drinking experience.
"Feel The Twist" Campaign: Inspiring Playful Expression!
With the campaign slogan "Feel The Twist," Tiger encourages consumers to embrace their playful side and express themselves boldly. The aim is to elevate everyday moments into lively and exciting experiences. Drawing inspiration from the global popularity of K-culture, the campaign offers a fusion of progressive flavors and innovative experimentation, catering to those who seek something beyond the ordinary.
Launch Party Extravaganza: Immersive Experiences Await!
To celebrate the arrival of Tiger Soju Flavoured Lager, a launch party is set to dazzle attendees at the Tropicana Gardens Mall Convention Centre on May 10th, 2024. The event promises a myriad of activities and performances, including complimentary beer tastings, experimental makeovers, flavored cocktails, exciting games with exclusive merchandise prizes, and a pop-up featuring Asian snacks.
Star-Studded Performances: From South Korean Rap to Local Sensations!
The launch party will feature an array of live performances by international and local acts. Headlining the event is South Korean rapper Loco, known for his platinum hits like 'Hold Me Tight' and 'You Don’t Know.' Joining him are local sensations including YouTube/dance group 3P, hip hop performers Ban Huat crew, and K-pop dance medleys. The evening will be amplified with live DJ sets by renowned artists.
Availability and Responsible Consumption Advocacy
Tiger Soju Flavoured Lager is now available across Peninsular Malaysia in bottles and cans, accessible at major supermarkets, convenience stores, bars, restaurants, and online retail channels. As with all Tiger products, consumption is strictly for non-Muslims aged 21 and above, advocating responsible drinking habits and discouraging drinking and driving. For more information, visit Tiger's official website and social media pages.
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