Canon Marketing Malaysia celebrated nearly three decades of market leadership with a grand event on 19 September 2024, unveiling the new green-white PIXMA E Series printers. This launch, part of the “28 Years of Evergreen Excellence” celebration, introduced stylish new colour options for the popular PIXMA E410 and PIXMA E470 inkjet printers. The fresh green-white variant adds a vibrant twist to Canon’s well-known E Series lineup, appealing to both personal and home office users.
Revitalizing the Iconic PIXMA E Series
The new green-white PIXMA E Series printers symbolize a fresh chapter for Canon’s flagship product line, aligning with contemporary trends in home decor and personal expression. These printers maintain the reliable quality and performance that have made the E Series a beloved choice for Malaysian consumers over the years. Canon’s dedication to innovation and excellence is evident in the revitalized design, which adds a touch of style to any workspace.
Sandy Lee, Head of Personal System Devices Division at Canon Marketing Malaysia, expressed excitement about the new addition. “The E Series printers have been synonymous with quality and excellence. I am beyond thrilled to unveil the new green-white variant and breathe new life into our iconic line,” said Sandy Lee.
A Collaborative Effort with Siser Asia
Canon’s collaboration with Siser Asia, a leader in heat-transfer materials and cutting technology, played a key role in bringing the new colour variants to life. This partnership allows Canon to merge its printing innovations with Siser’s cutting-edge technology, offering users enhanced creative freedom and a broader range of applications.
“Through this partnership, we are able to harmonise Canon’s printing innovation with Siser’s cutting-edge technology to provide our users with heightened freedom to generate creativity,” Lee added, highlighting how this collaboration enables Canon to expand its product offerings in creative and dynamic ways.
Introducing the Canon Printer Buddy App
To complement the launch of the new green-white printers, Canon introduced the Canon Printer Buddy app—an upgraded version of the Canon Printer Buying Guide app. The enhanced app provides a more personalized experience, featuring improved updates and tailored recommendations to help users choose the right printer model based on their specific needs.
The Canon Printer Buddy app reflects Canon’s ongoing efforts to support its customers by providing easy access to information, product specifications, and purchasing options. With this new tool, users can navigate Canon’s product ecosystem with ease, ensuring they select the best possible solution for their printing needs.
“Peraduan Gaya Baru Warna Baru” Lucky Draw Contest
In conjunction with the new launch, Canon announced the “Peraduan Gaya Baru Warna Baru” nationwide contest, running from 1st October to 31st December 2024. Customers who purchase the Canon PIXMA E410 or E470 green-white printers from authorised Canon partners or the Canon e-Store are eligible to participate.
The contest boasts a total prize pool worth RM30,000, including grand prizes from Tiffany & Co. valued at RM18,000. This exciting contest adds an element of fun and engagement for customers, rewarding their loyalty while celebrating the new green-white printer variants.
Commitment to Quality and Innovation
Canon’s new E Series launch reinforces the company’s commitment to providing innovative, high-quality printing solutions that cater to diverse customer needs. As the E Series remains a cornerstone of Canon’s full product lineup, the addition of the green-white option demonstrates Canon’s dedication to evolving alongside consumer preferences, offering products that seamlessly blend functionality and style.
The new Canon PIXMA E410 and E470 green-white printers are now available for purchase through Canon’s authorised partners and the Canon e-Store. With this launch, Canon continues to set new benchmarks in the printing industry, celebrating its legacy of “Evergreen Excellence” while looking forward to many more years of success and innovation.
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