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Writer's pictureD5 Mashimuno + Kenny

Empowering HIV-Positive Lives and Promoting Sexual Health



Durex Malaysia and the Malaysian AIDS Foundation (MAF) have launched the Positive Living Program, aimed at supporting People Living with HIV (PLHIV) and raising sexual health awareness among young Malaysians. With Durex's multi-year grant and PT Foundation's implementation, the program offers comprehensive psychosocial support, focusing on improving the lives of newly diagnosed individuals.

Positive Living Program: A Lifeline for PLHIV

The Positive Living Program provides a holistic approach to help newly diagnosed PLHIV manage their condition. It addresses the psychological, social, and economic challenges they face, offering essential support to improve their quality of life.



Durex’s Commitment to HIV Support

Durex Malaysia plays a crucial role in supporting PLHIV through the Positive Living Program. This partnership underscores Durex's dedication to corporate social responsibility, positioning the brand as a key player in Malaysia's fight against HIV/AIDS.

Closing Sexual Health Knowledge Gaps

The 2024 Durex Global Sex Survey reveals critical gaps in Malaysians' sexual health knowledge. Despite high sexual activity, the survey shows low condom use and widespread misconceptions, highlighting the need for better sexual education.

Empowering Malaysians with Facts

Durex Malaysia and MAF aim to empower the public with accurate sexual health information. Their campaign works to dispel myths, promote condom use, and ensure everyone has the knowledge to make informed choices.

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