Food & Drinks Malaysia by SIAL Network 2024 (FDM 2024) has once again proven itself as a pivotal event for the food industry, providing a global platform for business owners, industry leaders, and innovators to showcase and discover groundbreaking products and technologies. The official launch ceremony was graced by YB Datuk Chan Foong Hin, Deputy Minister of Plantation & Commodities, who was accompanied by YB Datuk Phoong Jin Zhe, Sabah State Minister of Industrial Development & Entrepreneurship.
Inspiring Food Business and Driving Innovation
With the theme of ‘Inspire Food Business’, this year’s FDM not only inspired ideas but also actively drove and accelerated innovation and collaboration within the industry. The event provided a hub for the latest trends, market insights, and industry intelligence, fostering knowledge exchange and showcasing new products to meet evolving consumer demands.
The SIAL Network: A Global Food Marketplace
Salon International de l'alimentation Network, or commonly known by its French acronym SIAL (pronounced as sai-uhl) Network, is a key brand under Comexposium. Headquartered in France, Comexposium is one of the leading event organizers worldwide. Established in France in 1964, the SIAL Network is known as ‘The Global Food Marketplace’, connecting and facilitating business within the international food community.
Empowering Entrepreneurs and Startups
Henri Tan, Director of Comexposium Asia Pacific, emphasized the importance of Food & Drinks Malaysia by SIAL as a catalyst for local and regional entrepreneurs and startups. “By showcasing innovative products, facilitating networking opportunities, and fostering collaborations, we are creating a platform that empowers entrepreneurs and startups to expand their reach and influence, access new markets, and connect with potential partners and investors,” he explained.
Celebrating SIAL’s 60th Anniversary
Reflecting on SIAL’s 60th anniversary this year, Nicolas Trentesaux, Managing Director of SIAL Network, stated, “The second edition of FDM by SIAL embodies our theme 'Inspire Food Business.' As we celebrate 60 years, the event in Malaysia showcases diverse exhibitors and innovative products, setting a new industry benchmark. It’s inspiring to witness the collaboration and advancements spurred by this global platform."
Looking Ahead: SIAL Innovation Awards
Looking ahead, Trentesaux added, “Next year, we are excited to introduce the prestigious SIAL Innovation Awards to Malaysia, further driving food innovation and excellence in the region.”
Engaging On-Ground Activities
The fair also featured notable on-ground engagements, including the 3rd Global Culinary Challenge Malaysia (GCCM), which saw up to 300 chefs from neighboring countries participating in the competition. The FDM 2024 Halal Forum featured presentations and panel discussions on halal certification standards, strategic partnerships in the halal import-export business, and innovative halal branding and marketing. Additionally, a two-day conference themed ‘Future Food Frontier: Transforming Tomorrow’s Food & Agriculture’ by Impact Circle brought industry leaders and stakeholders together to explore innovations shaping the future of food and agriculture, from sustainable farming to new technologies.
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