Hansaplast Malaysia, a leader in wound care, hosted the First Aid Conference 2024 on September 12, in celebration of First Aid Day 2024. The event brought together healthcare professionals, trade partners, and guests, highlighting Hansaplast’s commitment to advancing wound care solutions. Central to the conference was the launch of the innovative Hansaplast Scar Reducer patch, designed to reduce the visibility of raised and keloid scars. The event also featured a partnership between Hansaplast Malaysia and St. John Ambulance of Malaysia, focusing on promoting wound care education nationwide.
Empowering People with Accessible Wound Care
As part of its brand promise, “We’ve Got You Covered. For A Life Uninterrupted,” Hansaplast aims to empower people with the knowledge and tools to confidently manage wounds. From minor cuts to more serious injuries, Hansaplast understands the emotional and physical toll injuries can have on daily life. Dr. Christopher Vierhaus, Country Manager of Beiersdorf Malaysia & Singapore, emphasized Hansaplast’s commitment to providing effective and safe wound care for everyone.
Hansaplast’s products are trusted in both hospitals and homes, ensuring fast, safe, and optimal healing. The company’s wide range of wound care solutions, including standard plasters and post-operative XL plasters, are designed to meet various wound care needs.
Launch of Hansaplast Scar Reducer Patch
Hansaplast introduced the Scar Reducer patch, a new wound care innovation specifically designed to reduce the appearance of raised and keloid scars. Angeline Wong, Marketing Manager of Beiersdorf Malaysia & Singapore, expressed Hansaplast’s dedication to enhancing scar treatment options, particularly for patients post-surgery. The Scar Reducer patch is a simple, effective solution that empowers individuals to improve scar appearance at home.
Wong explained that many patients are often left to manage surgical scars on their own. Hansaplast's innovative product offers a clinically proven solution to help patients regain confidence by reducing the visibility of both new and old scars.
Expert Perspective on the Hansaplast Scar Reducer Patch
Dr. Clement Limus Apong, a Wound Care Practitioner with nearly 20 years of experience, shared his insights on the Scar Reducer patch. According to Dr. Apong, 91% of patients who undergo routine surgical procedures desire better scar outcomes. The Hansaplast Scar Reducer patch is specifically designed to target hypertrophic and keloid scars, which are often raised, red, and extend beyond the original wound site.
The patch works through a triple effect approach—flattening, softening, and lightening scars. Its transparent polyurethane patch enhances hydration, raises temperature in the scar tissue, and activates natural skin regeneration to reduce excessive collagen buildup. The patch is safe for sensitive skin and free from side effects. Noticeable results can be seen in 3 to 4 weeks, with significant improvement after 8 weeks of continuous use.
Collaboration with St. John Ambulance for Nationwide Wound Care Education Program
As part of Hansaplast’s efforts to make wound care accessible to all, the company signed a Memorandum of Understanding (MoU) with St. John Ambulance of Malaysia. This collaboration focuses on the Wound Care Education Program, which aims to educate schools and communities on essential wound care techniques.
Dr. Christopher Vierhaus highlighted that by providing wound care products and education, Hansaplast is ensuring that everyone can access high-quality wound care. The partnership with St. John Ambulance reflects Hansaplast’s commitment to empowering individuals to take swift and effective action in response to injuries.
Advancing First Aid Education in Schools
Commander-in-Chief and Chairman of St. John Ambulance Malaysia, Dato' Lai See Ming, lauded the partnership as a major step toward enhancing first aid education across the country. The Hansaplast Wound Care Education Program is designed to equip students with vital wound care knowledge, enabling them to effectively respond to injuries. This initiative aligns with St. John Ambulance’s mission to build safer, more prepared communities.
Availability of Hansaplast Scar Reducer Patch
The Hansaplast Scar Reducer patch is available for purchase at leading pharmacies such as Watsons, Guardian, Caring, BIG, Mega Kulim, as well as through Hansaplast's official e-commerce stores on Shopee and TikTok. The product comes in two sizes: standard and XL, with 21 patches per box. It is priced at RM109.90 for the standard size and RM199.90 for the XL size.
Hansaplast continues to innovate and improve wound care solutions, staying true to its mission of providing safe, effective, and accessible wound care for all.
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