To mark Breast Cancer Awareness Month, Hospital Picaso has launched “Think Pink”, a month-long campaign aimed at increasing awareness around the prevention, early detection, and treatment of breast cancer. The campaign features a range of educational and community initiatives, underscoring the importance of routine screenings and self-exams.
Empowering Communities through Awareness
Hospital Picaso’s General Manager, Encik Ahmad Lutfi, emphasized that the campaign seeks to encourage Malaysians to take part in meaningful activities such as educational events, donations, and health screenings, reinforcing the spirit of care and community support.
“Through ‘Think Pink,’ we want to empower the public with knowledge about breast cancer, while also promoting general well-being and fostering a caring spirit among the community,” said Lutfi.
A recent report by the Malaysia National Cancer Registry (2017-2021) revealed that breast cancer accounts for 17.6% of all diagnosed cancers, making it the most prevalent cancer in the country. Alarmingly, the incidence of breast cancer is increasing, especially among women aged 65 to 69, highlighting the need for awareness and early intervention.
Specialized Care at Hospital Picaso
Hospital Picaso is home to three expert breast surgeons:
Dr. Normayah Kitan
Dr. Ng Char Hong
Professor Emeritus Dato' Dr. Yip Cheng Har
At the recent private launch of the Breast and Women’s Health Centre within the hospital, these specialists stressed that early detection is key to improving survival rates. They encouraged monthly self-examinations and annual screenings as proactive measures to help women manage their health and reduce the disease burden.
Community Engagement Events and Initiatives
“Whisk for Wellness” Fundraiser
A highlight of the campaign was a baking fundraiser to support the Breast Cancer Welfare Association (BCWA). The event featured a health talk and a hands-on baking session, with proceeds benefiting BCWA’s programs that support breast cancer patients.
Workshop on Advances in Breast Cancer Treatment
Hospital Picaso also organized a multidisciplinary workshop attended by more than 80 participants, including surgeons, radiologists, oncologists, and trainees. The workshop featured keynote presentations from Hospital Picaso’s doctors, focusing on the latest advancements in early-stage diagnosis and treatment of breast cancer.
Upcoming “Think Pink” Community Day on October 27
Hospital Picaso invites the public to join a one-day community engagement event on October 27, designed to promote healthy living and raise awareness about breast cancer management.
Activities Include:
Health Talk and Breast Screening: Conducted by Can-care, a post-cancer care service center helping patients manage treatment after-effects.
Interactive Yoga Session: Therapeutic yoga to promote mental and physical well-being.
Matcha Latte-Making Workshop: A fun way to explore wellness through nutrition.
Participants will receive goodie bags containing a yoga mat and a pink-compressed towel. Admission to the event is RM20.
“Our mission focuses on improving women’s health across physical, mental, and emotional dimensions, ensuring support at every step of their journey,” Lutfi added.
How to Register
To join the interactive yoga session or participate in other activities at the “Think Pink” event on October 27, visit the registration link:Sign up here
For additional inquiries, please contact:
Siti Maryam: 013-928 1996
Charmian Kok: 016-815 3309
With the “Think Pink” campaign, Hospital Picaso aims to combat breast cancer by spreading awareness and empowering communities to take charge of their health. Through events, workshops, and partnerships, the hospital continues to support the cause of early detection and holistic care, ensuring better outcomes for Malaysian women.
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