Heineken Malaysia Berhad invites you to awaken your senses with the launch of Edelweiss Peach, a new fruity variant of their popular wheat beer. Combining the crisp qualities of golden wheat with a delicate touch of sweet peach, this refreshing beverage is now available across Peninsular Malaysia in 320ml cans at participating supermarkets, hypermarkets, and convenience stores.
A Refreshing Experience in Every Sip
Edelweiss Peach offers a vibrant twist on traditional wheat beer. Its light, fruity essence and subtly sweet notes are designed to elevate everyday moments, making it a perfect choice for those seeking a playful, easygoing drink.
“We are excited to introduce Edelweiss Peach to the Malaysian market,” said Willemijn Sneep, Marketing Director of Heineken Malaysia. “This refreshing new variant taps into the lighter, more enjoyable side of life. Through our ‘Feel the Peach’ campaign, we aim to inspire people to savor life's simple pleasures with every sip.”
‘Feel the Peach’: A Playful Spin on Refreshment
The ‘Feel the Peach’ campaign, a fun evolution of the original ‘Feel the Alps’ campaign, encapsulates the vibrant and fuzzy nature of peaches, inviting consumers to indulge in life’s little joys. As part of the campaign, Edelweiss Peach will host interactive booths at selected supermarkets and hypermarkets throughout October, allowing shoppers to taste and experience the product firsthand.
Exciting Promotions and Exclusive Merchandise
To celebrate the launch, consumers can enjoy exclusive promotions and giveaways. Highlights include:
Complimentary Edelweiss Peach cans with selected purchases.
Branded merchandise such as backpacks and tote bags (available while stocks last).
In partnership with AEON, the campaign encourages consumers to immerse themselves in the playful, lively essence of Edelweiss Peach. The product is also available for purchase through online stores like Drinkies, ensuring easy access for those who prefer to shop from home.
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