Malaysia Midnight Sale 2024: Boosting Tourism and Economic Growth
- D5 Mashimuno + Kenny
- Jan 10
- 2 min read
Tourism Malaysia proudly announces the inaugural Malaysia Midnight Sale 2024, a groundbreaking event under the Malaysia Year-End Sale 2024 campaign. This four-day extravaganza, held in collaboration with Mastercard, Paradigm Mall Johor Bahru, and GCH Retail (Malaysia) Sdn. Bhd., aims to attract both local and international tourists while energizing the economy and showcasing Malaysia as a prime shopping destination.
A New Era in Shopping Tourism
Running from 30 October to 2 November 2024, the Malaysia Midnight Sale invites shoppers to indulge in exclusive deals, discounts of up to 80%, and thrilling giveaways from participating retailers.
The event kicks off at Paradigm Mall Johor Bahru on 30th and 31st October, followed by GCH Retail outlets in Johor Bahru, including Mercato Garden Square, Mercato Plaza Pelangi, and Giant stores from 1st to 2nd November. Shopping hours begin at 10:00 AM, with the most significant discounts available between 10:00 PM and midnight.
Exciting Activities for All Ages
Beyond unbeatable shopping offers, the Midnight Sale offers a variety of family-friendly activities, including:
Exhibitions showcasing travel packages.
Live performances and entertainment.
Hourly lucky draws for shoppers.
A local fruit festival celebrating regional produce.
Children’s entertainment to keep the little ones engaged.
Enticing Hotel Deals to Extend Your Stay
To encourage extended stays, 11 hotels in Johor Bahru are offering special rates with discounts of up to 72%, including:
Ramada Straits Johor
Trinidad Suites Johor
Shama Suasana Johor Bahru
Holiday Inn Johor Bahru
Hyatt Place Johor Bahru
Thistle Johor Bahru
Grand Paragon Johor Bahru, and more.
These discounted accommodations aim to make Johor Bahru a top choice for both domestic and international visitors, particularly from neighboring Singapore.
A Focus on Regional Tourism
With its proximity to Singapore, Johor Bahru is strategically positioned to attract visitors from across the border. This initiative is expected to entice tourists to extend their stay, contributing significantly to local businesses and the economy.
“This marks the beginning of the Malaysian Year-End Sale, designed to invigorate the shopping tourism sector while supporting the Visit Malaysia Year 2026 campaign,” said YB Dato Sri Tiong King Sing, Minister of Tourism, Arts, and Culture Malaysia.
Driving Economic Growth and Exceeding Expectations
The Malaysia Midnight Sale 2024 is expected to generate substantial tourism revenue, contributing to the national target of RM102.7 billion for the year—surpassing pre-pandemic figures. This initiative highlights Malaysia’s commitment to cementing its status as a premier shopping and tourism destination.
Don’t Miss Out!
Join the excitement of the Malaysia Midnight Sale 2024 and experience shopping like never before. Whether it’s unbeatable discounts, live entertainment, or luxurious accommodations, this event promises something for everyone.
Shop late, save big, and celebrate Malaysia’s vibrant shopping culture!
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