Step Up Your Game: HOKA® Opens Doors at Pavilion Kuala Lumpur!

Expanding Footprints in Malaysia's Running Scene

Global performance footwear giant HOKA® has officially launched its brand-new flagship location at Pavilion Kuala Lumpur, signaling a major milestone in the brand’s Malaysian growth story. Since making its local debut in 2024, HOKA® has continuously tracked the booming regional fitness culture. The new hub in Bukit Bintang places the brand right at the heart of the capital, bringing its innovative gear within reach of everyday fitness enthusiasts and elite athletes alike.  

All Your Gear Under One Roof

Located in one of the country's most iconic retail spaces, the Pavilion store serves up a complete line of footwear and apparel. Whether you are gearing up for road running, rugged trail adventures, casual hiking, or daily walking, the space is stocked with options catered to every stride. Packed with HOKA®'s signature maximalist cushioning and supportive tech, the setup is built to help movers of all fitness levels step forward with confidence.  

Driving Long-Term Growth Across the Capital

The excitement at Pavilion KL comes right on the heels of a fresh store expansion and upgrade at Suria KLCC, giving urban runners twin touchpoints in key shopping districts. "Beyond being a retail space, HOKA® Pavilion Kuala Lumpur represents a new chapter for HOKA® and our commitment to bringing our performance innovations to more runners, walkers and everyday movers," shared Regine Wong, Country Head of REV Edition Sdn Bhd. Looking ahead, the brand plans to continue scaling its retail presence across Malaysia while launching local brand collaborations and community activations.  

Movement Beyond the Storefront

HOKA®’s mission goes far beyond selling shoes; it centers around inspiring real movement through community initiatives like the HOKA® Run Club and the Run It Again program. Designed to foster connection, these runs offer structured training environments to help local runners hit new personal bests. Embracing their global motto, Fly Human Fly, the brand invites everyone to join their next chapter using the hashtag #LetsFlyPavilion or by exploring their full catalog online.