Marrybrown®, the nation’s largest homegrown Halal Quick Service Restaurant (QSR), has once again raised the bar for crispy chicken lovers with the launch of Ayam Epik. This mouthwatering spicy crispy chicken is a tribute to Malaysia’s rich culinary heritage, featuring an authentic blend of local spices inspired by the iconic mamak culture. Infused with a carefully crafted mix of peppers, curry powder, cumin, coriander, onion, and garlic, every bite delivers a fiery explosion of bold, aromatic flavors that Malaysians crave.
A Flavorful Tribute to Local Comfort Food
Daniel Chan, Chief Executive Officer of Marrybrown®, shared the brand’s vision behind Ayam Epik:
“Marrybrown® is deeply rooted in Malaysia’s culture, and we understand the joy that familiar, local flavors bring. With Ayam Epik, we’ve gone back to our roots, creating a dish that pays homage to the vibrant mamak flavors we all love, while continuing to deliver an innovative and satisfying dining experience.”
Ayam Epik captures the essence of Malaysia’s passion for spicy, crispy chicken, offering the perfect balance of crunch, heat, and savory goodness that appeals to diners of all ages.
A Mouthwatering Menu to Satisfy Every Craving
Starting 11 November, Marrybrown® will offer a variety of Ayam Epik combos, ensuring there’s something for every type of chicken enthusiast:
2-pc Ayam Epik Combo (From RM17.50): Savor two pieces of crispy, spicy Ayam Epik, paired with creamy mashed potatoes and a refreshing Fuze ice lemon tea to cool down the heat. This combo takes “konfem pedas” to the next level, perfect for those who crave bold, spicy flavors.
Nasi Kari Ayam Epik Combo (From RM15.90): Indulge in a hearty meal featuring fluffy, aromatic curry rice enriched with cumin, coriander, onion, and garlic. The dish is served with crunchy papadam, tangy acar, a hard-boiled egg, and one piece of Ayam Epik, making for a satisfying and complete meal.
Ayam Epik Box Meal (From RM19.90): Can’t choose between crispy chicken and a chicken burger? This combo gives you the best of both worlds, featuring one piece of Ayam Epik, a juicy chicken burger, hot mashed potatoes, and a Fuze ice lemon tea. It’s the ultimate meal for those who want a bit of everything.
For those who simply can’t get enough, Ayam Epik is also available in 3-piece, 5-piece, and 8-piece sets, priced at RM22.90, RM35.50, and RM56.80, respectively.
A Meal to Bring Malaysians Together
As 2024 comes to a close, Ayam Epik offers the perfect opportunity for Malaysians to gather with friends and family over a meal that reflects the nation’s love for spicy, flavorful food.
“Crispy chicken is a favorite among young adults, and we are confident that Ayam Epik will excite tastebuds across the country,” added Daniel Chan. “Marrybrown® is committed to creating meaningful moments for Malaysians, where people from all walks of life can come together and enjoy a truly unforgettable dining experience.”
Delivering Quality and Value Across 16 Countries
Marrybrown® continues to serve millions of loyal customers in over 600 restaurants across 16 countries, upholding its reputation for quality, service, cleanliness, and value. With Ayam Epik, Marrybrown® invites Malaysians to experience the epic flavors of their newest offering, made with love and a touch of local spice magic.
Whether you’re a fan of intense heat or simply love a good crunch, the Ayam Epik range is here to tantalize your tastebuds and create lasting memories—one spicy bite at a time.
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