Meet the FUJIFILM GFX100RF: Big Sensor. Bold Design. Built to Inspire.

The world of photography just got a serious upgrade. FUJIFILM has officially unveiled the GFX100RF, and it’s making waves as the lightest, most innovative large-format camera the GFX series has ever seen. Launching globally this April 2025, the GFX100RF is a game-changer for anyone chasing top-tier image quality in a compact, stylish package.

Weighing in at just 735g, this is FUJIFILM’s first-ever GFX model with a fixed lens, making large-format photography more accessible than ever. But don’t let the size fool you—it’s loaded with cutting-edge tech, including a 102MP GFX CMOS II sensor and the blazing-fast X-Processor 5. Simply put: this camera doesn’t compromise.

Designed to Feel as Good as It Shoots

Fujifilm took craftsmanship to the next level. The GFX100RF’s top plate, lens ring, and dials are precision-cut from aluminum, giving it that luxurious, metal-in-hand feel you won’t find anywhere else. And then there’s the game-changing Aspect Ratio Dial—a nostalgic nod to film photography that lets you switch between nine classic formats, including two brand-new ones (3:4 and 17:6) for creative flexibility on the fly.

Whether you’re shooting for Instagram or gallery walls, the GFX100RF invites you to slow down, compose with intention, and create with purpose. It’s a photographer’s camera in every sense of the word.

More Than Just Megapixels

Paired with a newly developed 35mm f/4 lens (28mm equivalent), this camera delivers incredible sharpness, minimal distortion, and buttery depth-of-field. You can even shoot macro-style from just 20cm away. It features a built-in 4-stop ND filter for full creative control—even in bright daylight—and a leaf shutter that allows flash at any shutter speed. No matter your subject, the GFX100RF is ready.

And thanks to AI-powered autofocus, it tracks everything from faces and eyes to birds, cars, and planes—perfect for fast-paced shooting in any environment. Tack on 4K/30P 10-bit video, a 0.84x EVF, and a sleek Surround View mode, and you’ve got a hybrid machine ready for stills and cinema.

Smarter Shooting, Seamless Workflow

FUJIFILM didn’t just stop at performance. The GFX100RF supports Frame.io Camera to Cloud, meaning your files can be instantly uploaded while you shoot—goodbye card transfers, hello streamlined editing. The intuitive digital tele-converter lever lets you switch focal lengths instantly (28mm, 36mm, 50mm, 63mm), turning one camera into many.

And yes, it’s fully weather-sealed and comes with a pro-grade aluminum lens hood, protective filter, and a slick rope-style strap right out of the box. Every accessory matches the camera’s refined aesthetic and rugged performance.

The GFX100RF Isn’t Just a Camera—It’s a Statement

This isn’t just the next GFX. It’s a revolution in how photographers think about medium format. With the FUJIFILM GFX100RF, you get studio-grade resolution in a camera that’s ready to go wherever you do. Landscapes, street, editorial, or personal projects—this camera wants to be your everyday carry.

If you’ve been waiting for a sign to go big, this is it. The GFX100RF delivers unmatched image quality, premium design, and powerful features—all in one beautifully compact package.