SAIC Motor Malaysia has taken a significant step in its commitment to road safety across ASEAN, with a strong emphasis on Malaysia. At a pledge ceremony held in partnership with the Ministry of Transport on 9 December 2024, the company reaffirmed its dedication to improving vehicle safety standards and contributing to sustainable mobility in the region.
A Shared Responsibility for Safer Roads
“Safety is not just a priority—it is a shared responsibility,” said Emory QiFeng, Managing Director of SAIC Motor Malaysia. This sentiment encapsulates the company’s mission to collaborate with stakeholders, enhance vehicle safety, and strengthen Malaysia’s leadership in road safety and sustainable development.
Elevating Vehicle Safety Standards
SAIC Motor Malaysia’s pledge aligns with Malaysia’s broader road safety and sustainability goals. Key initiatives include:
ASEAN NCAP Contributions: Supporting Malaysia’s role in raising vehicle safety standards and ensuring alignment with global safety regulations.
Boosting Confidence in the Automotive Industry: By prioritizing safety, SAIC Motor Malaysia aims to attract greater investment to Malaysia’s automotive sector and inspire consumer trust.
These efforts reflect a comprehensive strategy to create safer roads, support sustainable mobility, and position Malaysia as a leader in regional automotive safety.
Supporting Communities and Sustainable Development
Beyond vehicles, SAIC Motor Malaysia’s road safety initiatives demonstrate a broader commitment to improving the well-being of communities. By working hand-in-hand with the Ministry of Transport, the company contributes to Malaysia’s sustainable development goals, paving the way for a safer, healthier future for all.
A Roadmap for a Safer ASEAN
SAIC Motor Malaysia’s pledge highlights the importance of collective action in addressing road safety challenges. Through innovation, collaboration, and adherence to high safety standards, the company aims to drive meaningful progress for Malaysia and the entire ASEAN region.
Looking Ahead
As SAIC Motor Malaysia continues its road safety journey, the company’s efforts will undoubtedly set a benchmark for others in the industry. By fostering trust, innovation, and collaboration, SAIC is not only enhancing safety but also contributing to the region’s sustainable mobility goals.
Together, SAIC Motor Malaysia and its partners are steering ASEAN toward a safer, brighter future on the road.
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