Sungei Wang Plaza’s much-anticipated Lantern Parade concluded with great success on the eve of Malaysia Day, illuminating the streets of Bukit Bintang with vibrant festivities. Held on 15th September 2024, the event brought together thousands of attendees to celebrate both the Mid-Autumn Festival and the upcoming national holiday.
The evening’s festivities kicked off at 7:30 PM, officiated by Mr. Samuel Lee, Deputy Director General (Promotion) of the Malaysia Tourism Promotion Board. The General Manager of Sungei Wang Plaza, Joseph Teo, welcomed guests, marking the 10th year and 8th edition of the Lantern Parade with the theme “Moonlit Blossom, A Lunar Reunion.” He shared that the event symbolized the warmth of Mid-Autumn family reunions while embracing the traditions of the festival, welcoming everyone back to Sungei Wang Plaza.
A Night of Spectacular Performances and Parades
The parade dazzled Bukit Bintang with a memorable performance by BSY Cultural Arts, featuring 40 Oriental drums, setting the stage for an exciting night. The highlight was a spectacular fireworks display, lighting up the sky in honor of the Mid-Autumn Festival and Malaysia Day.
Thousands of people joined the Lantern Parade, which was led by over 30 lion dance troupes and a stunning LED dragon, creating a mesmerizing display through the streets of Bukit Bintang. More than 1,000 lanterns and Malaysian flags were handed out to participants, inviting locals and tourists to light up the night and celebrate Malaysia’s rich, multicultural heritage.
Full Day of Activities and Celebrity Appearances
Sungei Wang Plaza packed the entire day with fun activities for all ages. The event featured interactive games, craft workshops, lucky draws, and free giveaways, drawing large crowds of shoppers and tourists.
Special appearances were made by 8TV celebrities, including Owen Yap, Gary Yap, Ching Yee, Natalie Xiao Yu, Orange Tan, Rickman Chia, and others, alongside Eight FM announcers Kyan and Ke Qing. The stars joined the crowd in games and giveaways, adding to the excitement.
Recognized for Excellence in Experiential Marketing
Before the event kicked off, Sungei Wang Plaza was honored with the Silver Award for Best Experiential Marketing at the PPK Malaysia Awards 2023–2024. General Manager Joseph Teo expressed pride in receiving the recognition, thanking the mall’s partners, tenants, and loyal shoppers for their support.
A Collaboration of Key Partners and Sponsors
The Moonlit Blossom Lantern Parade was organized by Sungei Wang Plaza with support from the Ministry of Tourism, Arts and Culture Malaysia and Tourism Malaysia. 8TV was the media partner, while Eight FM served as the official radio station. AirAsia Ride provided ride services, and key event partners included JUMPA, KL Hop On Hop Off, and BSY Cultural Arts. Sponsors for the event included Magnum, Cuckoo, and Wonderlab, among others.
The Lantern Parade proved to be another unforgettable celebration, lighting up Bukit Bintang and bringing joy to thousands as they embraced the spirit of the Mid-Autumn Festival and Malaysia Day.
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