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The BrandLaureate Awards 2024: Celebrating Visionaries & Pacesetters of the Global Business Landscape!




The atmosphere was electric as The World Brands Foundation (TWBF) hosted the 19th annual The BrandLaureate BestBrands Awards 2024, alongside the highly anticipated return of The BrandLaureate SMEs BestBrands Awards 2024. This momentous event brought together a diverse group of representatives from multinational companies (MNCs), public-listed companies (PLCs), government-linked corporations (GLCs), large corporations (LCs), and small-medium enterprises (SMEs). Each participant was recognized for their outstanding contributions to business excellence across various sectors.

A Night of Fortitude and Unity at The Majestic Hotel!

Held at the prestigious Majestic Hotel in Kuala Lumpur, the dual ceremonies were more than just award shows; they were a celebration of fortitude, unity, and the communal spirit of perseverance. The event was a testament to the resilience and unwavering commitment of the global business community, uniting leaders and innovators under one roof.

Spotlighting Visionary Leadership and Corporate Integrity!

The BrandLaureate BestBrands Awards 2024 once again fulfilled its mission to highlight visionary leadership and corporate integrity. The awards recognized organizations that have set new benchmarks in their respective fields, making significant contributions to the global business landscape. It was an evening of reflection, admiration, and jubilation as the crème de la crème of the business world came together to celebrate their shared commitment to excellence.




Honoring the Lifeblood of the Economy: SMEs!

Running concurrently with the main event, The BrandLaureate SMEs BestBrands Awards 2024 focused on small and medium enterprises, acknowledging their crucial role in driving innovation and fostering community development. These awards recognized the dedication and resilience of SMEs, who have not only excelled in their industries but have also made substantial contributions to society.

Inspirational Words from Prof. Dr KKJohan!

Prof. Dr KKJohan, the driving force behind The World Brands Foundation, congratulated the winners of the night. He lauded them for not merely participating but for being champions of their brands and industries. He emphasized that each winner's uniqueness and creative approach have allowed them to stand out, demonstrating the true power of branding. Prof. Dr KKJohan also urged the recipients to keep their F.I.R.E. burning—staying Focused on the Future, making an Impact, Redefining what’s possible, and Empowering others to achieve their dreams.

New Appointments and Strategic Moves!

In the spirit of celebration, TWBF announced the appointment of new members to its Board of Governors, bringing together leaders at the forefront of their fields. These appointments mark a significant step forward in advancing the Foundation's mission and shaping the future of branding.

Adding to the evening's significance, The BrandLaureate proudly announced the establishment of its corporate headquarters in Singapore, a strategic move aimed at enhancing global outreach. This expansion marks a significant milestone as the organization approaches its 20th anniversary. The inauguration of The BrandLaureate Singapore’s Council Members, led by Mr. El Lee, Country President of The BrandLaureate Singapore, underscored this new chapter.




A Global Affair: Celebrating International Connections!

The event was further elevated by the presence of distinguished guests from China, India, South Korea, and the United States, highlighting the international stature of The BrandLaureate Awards. This global participation showcased the powerful connections fostered through branding, uniting diverse cultures and industries in the shared pursuit of excellence.

Recognizing Iconic Leaders and Brands!

The BrandLaureate Brand ICON Leadership Awards 2024 kicked off the ceremony, celebrating influential personalities who have shaped their industries and societies. Honorees included notable figures such as Y.M. Tan Sri Dato’ Paduka Tengku Noor Zakiah Tengku Ismail, Founder Emeritus and Adviser of Kenanga Investment Bank Berhad, and Cheah Liek Hou, Eight Times Para Badminton World Champion and 2020 Paralympian Gold Medallist.

In addition, The BrandLaureate BestBrands Awards 2024 honored a constellation of "Brands of the Year" and "Iconic Brands," including renowned names like Antabax, Bank Pembangunan Malaysia Bhd (BPMB), and KNIFE. These brands have redefined success through their leadership and achievements, setting new standards in the world of branding.

Celebrating National Pride in the Month of Merdeka!

In honor of Malaysia’s Independence or Merdeka, The World Brands Foundation introduced a special category to celebrate brands that have elevated Malaysia on the global stage. Recipients of the Nation's Pride category included Brickfields Asia College, Johor Port, and Mahkota Medical Centre, among others. These brands have made invaluable contributions that have shaped Malaysia’s economy, society, and global perception.

Shining a Spotlight on SMEs: The Trailblazers and Rising Stars!

The BrandLaureate SMEs BestBrands Awards 2024 highlighted the trailblazers and rising stars of the business world. SMEs like Alpha Solar, Drive Fit, and Veritas were recognized for their entrepreneurial spirit, creativity, and resilience. These companies have not only navigated challenges but have also forged new paths in their industries, making significant strides in their fields.

Looking Ahead: Exciting Events on the Horizon!

The BrandLaureate Awards is not done yet with 2024, as it has several more events lined up for the final quarter of the year. Among these are The BrandLaureate World Halal & Bumiputera BestBrands Awards 2024 on September 12th, The BrandLaureate Banking Finance Awards on October 16th, and The BrandLaureate Global Network Marketing Awards on October 29th. Additionally, the highly anticipated The BrandLaureate DigiTech BestBrands Awards 2024 and the first edition of The BrandLaureate DigiTech Conference 2024-2025 are set to take place on November 5th.




An Astounding Night to Remember!

The World Brands Foundation extends its heartfelt congratulations to all the distinguished recipients of the night. Your remarkable achievements have set new precedents and profoundly shaped your industries. As you continue to break new ground, we are confident in the extraordinary impact you will make in the future. The journey to greatness is ongoing, and with each step forward, you pave the way for others to follow. The World Brands Foundation is proud to stand beside you, and we look forward to celebrating the incredible milestones that lie ahead.

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