top of page
Writer's pictureD5 Mashimuno + Kenny

Toshiba Redefines Modern Living with Japandi Fridge Series


Blending Minimalist Aesthetics with Advanced Technology to Elevate Home Living!

Toshiba introduces the Japandi series, marking a milestone in merging design and functionality with the launch of its latest innovation: the Japandi Fridge. As a reflection of evolving market trends and consumer preferences in Malaysia, this new appliance blends the artistry of Japanese minimalism with Scandinavian elegance, reinforcing Toshiba’s leadership in the home appliance industry.

Aesthetic Minimalism Meets Cutting-Edge Innovation

Rooted in the concept of "Artistry of Harmony," the Japandi Fridge embodies simplicity and warmth. Its recessed walnut handles and soft textures contribute to a clean, natural design that complements modern kitchens. Combining beauty with function, this appliance is designed to meet the needs of affluent urban consumers seeking both elegance and practicality for a well-balanced lifestyle.

The SeamlessFit slot-in design ensures optimal use of space, allowing the fridge to integrate smoothly into any home setup. This innovation aligns with the trend toward efficient, space-saving solutions while reflecting a preference for premium aesthetics.

Preserving Freshness with Innovative Technology

Beyond its elegant design, the Japandi Fridge offers a range of advanced features aimed at maintaining food at its peak freshness. It includes:

  • OriginFresh technology: Dedicated for meat and fish, enhancing freshness with exclusive preservation methods.

  • -1°C Pro Aging Technology: Keeps ingredients at ideal temperatures to retain texture and flavor.

  • Soft-Freeze Mode (-3°C): Maintains ingredients in a semi-frozen state, prolonging shelf life without compromising quality.

  • Deep Freeze (-30°C): Rapid freezing to lock in nutrients and freshness.

  • HydroFresh system: Preserves fruits and vegetables, keeping them juicy and nutritious.

  • PureAIR system: Eliminates 99% of bacteria, viruses, and ethylene gas for 24-hour food protection.

Designed for the fast-paced lifestyle of modern households, the fridge also offers a 60-Minute Quick Ice Making feature, ensuring it meets the demands of busy individuals and families.

Industry Experts Applaud the Japandi Fridge

“Toshiba has been a reliable brand for Malaysian households, committed to sustainability and enhancing quality of life,” said Steven Yang, Managing Director of Toshiba Sales & Services Sdn. Bhd. "This launch underscores our goal to deliver innovative products that resonate with today’s consumers while supporting a more sustainable future."

Malaysian interior designer Lim Bo Qiang emphasized the appliance’s aesthetic appeal:"Every element in the Japandi Fridge is thoughtfully designed, reflecting the philosophy that simplicity holds its own elegance. It harmonizes with its surroundings, demonstrating that even functional objects can be artistic expressions."


Japanese chef Kuwa, who has spent 20 years working with delicate fresh ingredients, praised the fridge's ability to maintain food quality:"The Japandi Fridge offers an ideal environment for preserving produce. For professionals and home cooks alike, this appliance ensures ingredients stay at peak condition."

Toshiba’s Legacy of Innovation

Since its founding in 1875, Toshiba has been at the forefront of technological innovation. From introducing the first televisions to creating dependable home appliances, the company has continually evolved to meet changing market demands. The Japandi Fridge reflects Toshiba’s philosophy of precision and craftsmanship, ensuring that even the smallest details matter.

Models, Pricing, and Availability

Toshiba’s Japandi Fridge series is available in two multi-door variants, offering flexibility for modern households:

Model

Capacity

Price

GR-RF695WI-PGY(67)

585L

RM 12,429

GR-RF690WI-PGY(67)

580L

RM 12,859

Both models are now available at major appliance retailers across Malaysia.

For more information, visit Toshiba Malaysia.

13 views

Comments


bottom of page