Innovative Oral Health Solution: Sensodyne's Triple Action Formula
In a bid to revolutionize oral health care, Sensodyne has unveiled its latest breakthrough this World Oral Health Day with the introduction of Sensodyne Sensitivity Gum & Enamel. This new addition to the Advanced range boasts a specialized Triple Action Formula designed to tackle tooth sensitivity, restore gum health, and strengthen enamel. With enamel erosion and gum problems identified as leading causes of tooth sensitivity, Sensodyne's innovative Micro Foam technology ensures the active ingredient, Stannous Fluoride, reaches even the most inaccessible areas, providing long-lasting relief.
Addressing Malaysia's Oral Health Challenges
Malaysia's oral health landscape presents significant challenges, as revealed by a 2021 Kantar study. Alarmingly, 94% of Malaysian adults struggle with gum problems, while 71% experience tooth sensitivity. Furthermore, nearly half of the population faces yellowing teeth, often indicative of enamel loss. These statistics underscore the pressing need for comprehensive solutions that address a spectrum of oral health concerns within the Malaysian community.
Empowering Malaysians for a #BetterOralCareNation
With a mission to unite Malaysians under the banner of a #BetterOralCareNation, Sensodyne is spearheading a year-round awareness campaign. This initiative aims to educate consumers about the detrimental effects of enamel erosion and gum issues while offering accessible solutions. Collaborating with healthcare professionals, social media creators, and influencers, Sensodyne seeks to deliver reliable information through captivating television commercials, engaging outdoor advertising, on-ground activities, and informative content across various platforms.
Commitment to Oral Health Access
Recognizing that healthy teeth should not be a privilege, Bryan Wong, General Manager of Malaysia, Singapore, and Brunei (MSB) at Haleon, emphasizes the importance of prioritizing oral health. He notes that despite the prevalence of enamel loss due to acidic foods, many remain unaware of its impact. Through the launch of Sensodyne Sensitivity Gum & Enamel, as well as the #BetterOralCareNation campaign, Sensodyne aims to inspire Malaysians to take charge of their oral health with accessible solutions.
Empowering Malaysians with Free Dental Check-ups
To kickstart this campaign, Sensodyne is offering one month of free dental check-ups across 1000 clinics in Malaysia in collaboration with the Malaysian Dental Association. The first event took place on 7th March at Sunway Velocity Mall in Kuala Lumpur, featuring free dental check-ups including sensitivity, gum, and enamel tests. This initiative aims to encourage Malaysians to prioritize their oral health and take proactive steps toward healthier gums and teeth.
Accessible Solutions Nationwide
Sensodyne Sensitivity Gum & Enamel toothpaste is readily available across Malaysia in pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets. As the campaign gains momentum, the popular #BetterOralCareNation anthem is making a comeback on social media, rallying Malaysians to enhance their oral health awareness and practices. Through these concerted efforts, Sensodyne aims to empower individuals to achieve healthier smiles and a brighter oral health future.
Comments