GRACSHAW Shifts Gears: A Bold New Identity for the Street Movement!

Marking its upcoming 20th anniversary, helmet manufacturer GRACSHAW has officially unveiled a radical new brand identity. This isn't just a fresh coat of paint; it's a strategic move positioning GRACSHAW as a lifestyle-driven helmet brand. The company aims to become a trendsetter, uniting riders through experiences that celebrate passion and creativity, with a dedicated focus on meeting the needs of Malaysia’s rapidly growing scooter-riding community.

From Street. For Riders: Decoding the New Alpha from the Street

In this bold new chapter, GRACSHAW’s visual identity has been completely overhauled. The new logo features a confident, bold stroke across the letter “G,” capturing the essence of motion and expressing power and precision. The accompanying tagline, “FROM STREET,” is more than just words—it’s the brand’s design philosophy, drawing unapologetic inspiration from the culture it serves. GRACSHAW stands tall as the ‘Alpha from the Street,’ redefining the riding scene where helmets become genuine expressions of a rider’s personality and story. This movement is defined by three core manifestos: radical, uncompromising, and human-first, built on the pillars of style, attitude, and authenticity.

"GRACSHAW’s rebranding initiative aims to cultivate a riding culture inspired by street culture — our roots,” shared Mr. Chiong Sai Weng, Senior Business Development Manager. “Through this new identity, we’re creating a lifestyle that connects with local riders and celebrates passion and creativity.”

Two Decades of Evolution: From Safety to Style Pioneer

GRACSHAW began its journey in 2006, focusing on producing SIRIM-approved helmets to guarantee rider safety. The first significant evolution came in 2013, when the brand distinguished itself as a design-forward label with the launch of GRACSHAW Originals and several limited-edition collaborations. Now, approaching its second decade, the brand fully commits to placing both helmets and the riding community at the heart of everything it does.

Next Generation of Helmets: Engineered for Malaysia’s Scooter Culture

Following the rebranding, GRACSHAW officially launched three all-new helmet models, engineered specifically for today’s diverse scooter enthusiasts: the GENNEX II, GLAIVE, and GLADEON.

GENNEX II: The Touring Urbanite

The open-face GENNEX II continues its predecessor's legacy, designed for maxi and touring scooter riders. Its stylish yet functional design features a micrometric buckle system for safer and easier fastening, appealing to mature urbanites who value a coordinated and practical look.

GLAIVE: The Urban Street Rider

Bold and contemporary, the open-face GLAIVE is tailored for urban riders who live fast and ride in style. It is the ideal companion for compact urban scooters, designed to help riders weave through narrow streets effortlessly. Customization is key, as riders can install a rear ducktail to enhance aerodynamics and stability at high speeds.

GLADEON: The Long-Distance Adventurer

The full-face GLADEON embodies the adventurous spirit of long-distance riders. A perfect match for high-performance scooters, this model is built for speed and endurance. It comes standard with a KlearAF Anti-Fog Insert for crystal-clear vision in all weather conditions. Purchases also include complimentary riding essentials: a GRACSHAW Balaclava and GRACSHAW Ear Plugs.

Beyond Safety: The Tech Behind Rider Comfort and Confidence

Every new GRACSHAW helmet is built around three core principles: integrated safety, style-forward design, and tech-engineered comfort. These values are brought to life through a suite of upgraded features, ensuring maximum enjoyment and confidence on the road:

• ContourFit Advanced Comfort Padding and Inner Liner System: Offers a pressure-free fit that adapts comfortably at any speed.

• SpecFit Eyeglasses Friendly System: Integrated directly into the padding to securely keep eyewear in place, even on long rides.

• AeroFlow Ventilation System: Delivers continuous cooling through a precisely engineered intake-to-exhaust airflow system.

• Aero-G Cool Comfort Fabric Liner: Actively combats sweat-related odor and bacteria, ensuring lasting freshness and hygiene in hot weather.

• KlearView High Clarity Visor: Provides essential UV and glare protection while allowing riders to express their individuality.

• Fit Check Measurement System: A smart invention reinforcing GRACSHAW’s user-centric commitment by helping every rider find their perfect, custom fit.

  
  

Pricing, Availability, and the Future of GRACSHAW Culture

The new series of GRACSHAW helmets will be available starting December 2025. Scooter riders can enjoy a safer, more stylish experience at the following prices:

• GENNEX II: RM 398

• GLAIVE: RM 478

• GLADEON: RM 565

Riding the wave of its anniversary celebration, GRACSHAW also proudly announces the upcoming opening of its first concept store, promising a more immersive experience of the GRACSHAW culture. The brand is also actively planning new collaborations and partnerships across various industries, guaranteeing fresh and impressive designs in the near future. GRACSHAW is committed to continuous innovation, refined style, and redefining riding culture for the next twenty years.