J Jade & Jewel Unveils Jade Holiday Pop-Up at The Starhill with Festive Sparkle

A Festive Pop-Up in the Heart of Bukit Bintang

Malaysian jade and fine jewellery brand J Jade & Jewel has launched its Jade Holiday Pop-Up at The Starhill, running from 9 to 21 December. Led by founder and gemologist Mandy Ong, the pop-up marks a new chapter for the internationally recognised brand, bringing its signature blend of craftsmanship and contemporary design to the heart of Kuala Lumpur’s shopping district.

Introducing the Galaxy Aura Collection

The pop-up debuts J Jade & Jewel’s newly released Galaxy Aura collection, designed to capture the romantic and luminous spirit of the festive season. Inspired by the vastness of the cosmos, the collection reflects the subtle radiance of distant starlight, offering jewellery pieces that feel personal, elegant, and quietly expressive. Alongside Galaxy Aura, visitors can also explore the Iconique J and Forest Glow collections.

Reimagining Jade for Modern Audiences

Founded in 2016, J Jade & Jewel has built its reputation on reinterpreting jade jewellery through innovative design and refined craftsmanship. The brand specialises in certified Type A jade, offering both bespoke creations and ready-to-wear pieces that make fine jade jewellery more accessible and relevant to contemporary lifestyles. According to Mandy Ong, the pop-up invites the public to experience the brand’s philosophy of “jade reborn” through art, design, and storytelling.

An Immersive Violet Floral Dome Experience

Adding to the festive atmosphere is an immersive violet floral dome installation inspired by a “purple garden” concept. Featuring mirrored reflections and elegant blooms, the dome creates a dreamy, photogenic environment where visitors can step inside for memorable photo moments that blend festive charm with artistic expression.

Interactive Activities and Exclusive Rewards

Visitors to the Jade Holiday Pop-Up can also take part in interactive mini games and exclusive giveaways. By engaging with J Jade & Jewel on social media and participating in the on-site “lock-and-win” challenge, guests stand a chance to win branded merchandise and partner vouchers worth up to RM500. Open daily from 10am to 10pm at The Starhill’s Entrance Foyer, the pop-up offers a festive destination for jewellery lovers seeking sparkle, creativity, and seasonal celebration.