Lotus’s Makes Chinese New Year 2026 Shopping Extra Easy with “Semuanya Ekstra Ongsem”!

A Festive Campaign Focused on Real Value

As Malaysians usher in the Year of the Fire Horse, Lotus’s Malaysia has rolled out its Chinese New Year 2026 festive campaign, “Semuanya Ekstra Ongsem; 真好价，更HO SEH”, designed to make seasonal shopping more affordable, convenient, and stress-free. Launched in Kepong on 8 January 2026, the campaign reinforces Lotus’s commitment to delivering extra value, extra care, and extra thoughtfulness for shoppers during one of the most important festive periods of the year.

Beyond Discounts: A Complete Festive Experience

Rooted in the idea of “Ekstra”, the campaign goes beyond price cuts to offer a holistic shopping experience. From daily essentials and reunion dinner ingredients to festive rewards and immersive in-store activities, Lotus’s aims to support how Malaysians truly celebrate. According to Commercial Director Lee May Li, the focus this year is on practical value — balancing quality, affordability, and convenience so customers can save time and enjoy the festivities with greater peace of mind.

Exceptional Deals on Festive Essentials

From 1 January to 25 February, shoppers can enjoy discounts of up to 50 percent on more than 1,500 festive items across groceries, fresh produce, health and beauty, home living, fashion, and electrical appliances. Highlights include Lotus’s exclusive products such as specialty rice and festive-sized beverages, attractive “Buy 1 Free 1” deals on premium reunion dinner ingredients like abalone and XXL prawns, and twin-bundle promotions on Lotus’s own-brand staples. Gifting is also made easier with curated hampers from trusted brands starting at RM98 and premium fruit gift boxes for festive visits.

Immersive CNY World Experiences Nationwide

To elevate the festive atmosphere, Lotus’s has introduced CNY World at 31 selected outlets nationwide. These experiential zones feature interactive games, product sampling, live cooking demonstrations, and brand-led activities that turn routine grocery shopping into a celebratory outing. Shoppers also stand a chance to win from a RM700,000 prize pool, including high-value rewards such as a BMW 2 Series Gran Coupé, a Proton e.MAS 7 Premium SUV, a JAECOO J7 SUV, and Thermomix kitchen appliances.

Exclusive Rewards for My Lotus’s Members

My Lotus’s members are rewarded with even more festive perks throughout the campaign. With a minimum spend of RM128 per receipt and submission via the Lotus’s Malaysia App, members can qualify to win from a total rewards pool worth RM888,888. Weekly prizes include cash rewards of RM1,680, while three grand prize winners will walk away with RM16,800 worth of cash and vouchers, adding even more incentive to shop smart this festive season.

Roadshows and Community Engagement Activities

Adding to the celebrations, Lotus’s is hosting a series of roadshows and community-focused collaborations nationwide. These include MY FM DJ appearances with interactive games, My Lotus’s Roadshows at 15 locations offering freebies with minimum spend, and exclusive collaborations with KYO at selected stores where shoppers can win premium prizes such as smartphones, gold bars, and lifestyle appliances.

Supporting Businesses and Bulk Shoppers

Lotus’s continues to support HoReCa operators, organisations, and bulk buyers through dedicated business assistance at its stores. Professional HoReCa Business Counters are available at selected locations, while customer service teams nationwide are ready to assist with large-scale purchases and festive gifting needs, reinforcing Lotus’s role as a reliable one-stop shopping destination.

Making Festive Hosting Easier for All

The campaign was officially launched through an immersive media event featuring brand partners such as Maggi, Mondelez, and Coca-Cola. With hands-on festive activities like dumpling-making and Yee Sang tossing, the event highlighted Lotus’s promise to make Chinese New Year celebrations easier, more joyful, and more affordable — proving that with “Semuanya Ekstra Ongsem”, festive shopping can truly be worth it.