Sensodyne Launches Fresh Mint & Nationwide Campaign to Fight Tooth Sensitivity in Malaysia
- D5 Mashimuno + Kenny
- Apr 15
- 3 min read
Tooth sensitivity might seem like a minor issue—but for many Malaysians, it’s a daily struggle. In conjunction with World Oral Health Day, Sensodyne, Malaysia’s #1 sensitivity toothpaste brand, is stepping up in a big way with a nationwide awareness campaign and a powerful new formula: Sensodyne Fresh Mint. If you’ve been silently suffering through cold drinks, hot coffee, or that one bite of ice cream—this one’s for you.
Why Are So Many Malaysians Saying “Why Tahan?” Instead of Getting Help?
A recent nationwide survey by Haleon, global leader in consumer health, reveals a staggering truth: 69% of Malaysians experience tooth sensitivity regularly. What’s worse? Over 61% simply endure it rather than get professional help. That’s a lot of people missing out on their favorite foods and daily pleasures, just because of avoidable discomfort.
Sensitivity Strikes the Young – But Awareness Is Low
The survey, which focused on respondents aged 18 to 40, showed that younger generations are especially affected—with 38.4% aged 26–40 and 34.6% aged 18–25. Despite this, only 13.1% actively brush to relieve sensitivity, showing a significant gap in awareness and action. Cold foods are the top culprit, followed by sweets and hot drinks.
The Game-Changer: Sensodyne Fresh Mint Is Here!
To help Malaysians stop “tahan-ing” and start living sensitivity-free, Sensodyne has relaunched its iconic Fresh Mint toothpaste with a new and improved formula. This isn’t just a refresh—it’s a revolution for your mouth.
Here’s what the new Sensodyne Fresh Mint offers:
✅ 24-Hour Protection – With continued use, you’ll enjoy ice cream, hot coffee, and cold drinks with zero fear.
✅ Lasting Freshness – A cool, minty burst that keeps your mouth feeling clean and refreshed.
✅ Triple-Action Cleaning Tech – Polishes teeth, removes surface stains, and eliminates bacteria for a bright, healthy smile.
Backed by Real-World Science, Loved by Real People
This isn’t just hype. A Real-World Evidence study published in the International Journal of Environmental Research and Public Health revealed:
💯 100% of regular Sensodyne users reported daily satisfaction
🔥 98% experienced improved sensitivity symptoms
That’s real impact for real Malaysians.
Tooth Sensitivity Affects More Than Just Your Teeth
“Too many Malaysians are putting up with the pain,” says Law Chen, Marketing Director of Haleon Malaysia, Singapore, and Brunei. “From missing out on iced coffee to avoiding favorite dishes, it’s time we stop enduring and start treating sensitivity. That’s the message behind our campaign—because ‘A Happy Mouth is… A Happy Mind.’”
Periodontist Dr. Mohd Salman bin Masri from the Malaysian Dental Association agrees. “Tooth sensitivity isn’t just discomfort—it can point to deeper issues. Left untreated, it might lead to more serious oral health problems.”
Free Dental Check-Ups Nationwide: One Month Only!
In celebration of World Oral Health Day, Sensodyne is going the extra mile by teaming up with the Malaysian Dental Association to offer one month of FREE dental check-ups at 500+ clinics across Malaysia, from 21 April to 21 May 2025. If you’ve been waiting for the right time to get your teeth checked—this is it.
Where to Get Sensodyne Fresh Mint
Sensodyne Fresh Mint is now available nationwide—from your neighborhood pharmacy to major supermarkets, hypermarkets, minimarts, and dental clinics.
Join the Movement for a Happier Mouth (and Mind)
It’s time to stop tahan-ing the pain and start enjoying life again. For campaign details, clinic listings, or to learn more about the new Sensodyne Fresh Mint, visit www.sensodyne.com.my or follow Sensodyne Malaysia on Facebook and Instagram.
Because a Happy Mouth… is a Happy Mind. 💚
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