Desa Tech Group Sdn Bhd proudly introduced desajet, an innovative digital marketplace for private aviation, at the Selangor Aviation Show 2024. Designed to revolutionize how travelers and jet operators interact, desajet simplifies the booking process for private jet empty leg flights, making private aviation more accessible across Malaysia, ASEAN, and the Asia-Pacific region.
Revolutionizing Private Jet Travel
The desajet platform aims to bridge the gap between jet providers and travelers, enabling seamless transactions. Co-founder Ezwan Malek emphasized, “desajet is not just another booking platform—we’re here to make private jet travel accessible to a broader market and inspire more people to explore air travel.”
Key features of desajet include:
Instant booking of empty leg flights—reducing transaction times from days to minutes.
Direct listings by private jet providers without lengthy inquiries or negotiations.
Pre-determined prices and dates for ease of purchase.
By empowering jet providers and brokers to efficiently monetize their unsold flights, desajet offers more affordable travel options for customers, fostering a win-win situation for all stakeholders.
Driving Regional Aviation and Tourism Growth
In 2023, over 100,000 private jet charter flights took off across the Asia-Pacific. With desajet, this market is set to grow further by opening new avenues for affordable private travel. As more travelers discover the convenience and accessibility of private jets, the ripple effects will benefit the wider aviation ecosystem, creating demand for:
Aircraft maintenance services
Airport operations
Tourism and hospitality sectors
“Our mission is to spur industry-wide growth, supporting the aviation value chain from downstream to upstream,” Ezwan stated.
Monetizing Empty Leg Flights
At the core of desajet’s innovation is the monetization of empty leg flights—repositioning or return flights that would otherwise fly without passengers. By listing these flights on desajet, jet providers can quickly generate revenue and offer more affordable travel opportunities.
“desajet helps jet providers turn their empty legs into profitable opportunities rather than losses,” explained Ezwan. “We want to free up resources so that operators can focus on delivering excellent service while maximizing profitability.”
Collaborative Growth for Operators and Stakeholders
The platform encourages jet operators, brokers, and other stakeholders to join and grow together. With more partners listing their flights, travelers gain frequent and affordable options, while jet providers optimize their flight offerings.
“This platform empowers the entire industry to thrive,” Ezwan added. “It’s not just about travel affordability—it’s about supporting aviation growth and creating sustainable business opportunities.”
Boosting Tourism and Strengthening Economic Ties
By providing easier access to private aviation, desajet hopes to boost tourism and enhance economic ties throughout Malaysia, ASEAN, and the broader Asia-Pacific. The availability of affordable flights is expected to attract high-value business and leisure travelers, leading to increased footfall in airports, hotels, and tourism hotspots.
Ezwan explained, “Our vision is collaboration—connecting people and businesses through private aviation to foster stronger cultural and economic ties across the region.”
Cyberview's Support in Fostering Innovation
Desajet attributes part of its success to Cyberview Sdn Bhd, a leading tech hub developer under Malaysia’s Ministry of Finance Inc. Cyberview’s infrastructure support and engagement with local startups reflect the Malaysian Government’s ambition to position the nation among the Top 20 global startup destinations.
"We are deeply grateful to Cyberview for their unwavering support,” Ezwan said. “Their commitment to fostering tech innovation and providing a robust ecosystem enabled us to showcase a global solution at the Selangor Aviation Show today.”
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