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Dive Into the City of Sound: JBL Takes Over One Utama!

  • Writer: D5 Mashimuno + Kenny
    D5 Mashimuno + Kenny
  • May 30
  • 3 min read

Kuala Lumpur is buzzing, and it's all thanks to JBL! From May 27th to June 2nd, 2025, One Utama Shopping Centre was transformed into a vibrant "City of Sound," inviting Malaysians to immerse themselves in the latest and greatest from the globally renowned audio brand. This wasn't just a product launch; it was an experiential showcase designed for every audio lover.



Unleashing the Future of Audio: Tour One M3 Smart Tx

At the heart of this sonic revolution was the flagship JBL Tour One M3 Smart Tx (TOM3 Smart Tx). This isn't just a pair of headphones; it's a statement. Engineered to deliver studio-level sound with ultimate convenience , the TOM3 Smart Tx boasts True Adaptive Noise Cancelling, Smart Talk voice detection, and an innovative controller that doubles as a Bluetooth transmitter, equalizer, and connection controller. With an incredible 70 hours of playback and Bluetooth 5.3 with LE Audio, your high-quality wireless sound experience is guaranteed. Plus, Personi-Fi 2.0 ensures every listening session is perfectly tuned to your individual preferences. Whether you're conquering your workday, jet-setting across the globe, or simply escaping into your own world, the TOM3 Smart Tx promises unmatched versatility and performance.



Portable Powerhouses: Flip 7 & Charge 6 Amp Up Your Life

Get ready to turn up the volume wherever you go with the critically acclaimed JBL Flip 7 and Charge 6! These portable powerhouses are your ultimate sound companions for any lifestyle. Both models now feature groundbreaking AI Sound Boost, delivering deeper bass and clearer highs, even when you're cranking up the volume. The Flip 7 is your sleek, IP68-rated companion, offering up to 16 hours of playtime and Auracast™ compatibility for syncing with other JBL speakers  – perfect for creating a truly immersive soundscape. Need more juice? The Charge 6 takes portability further with an astounding 28 hours of battery life, upgraded bass, and a built-in USB-C power bank to keep your devices charged on the go. Beach day? Picnic in the park? Epic house party? The Flip 7 and Charge 6 are here to keep the vibes alive!


Sound for Every Age: Introducing the JBL Jr Series

JBL hasn't forgotten our younger listeners! The roadshow also proudly showcased the JBL Jr 320 and Jr 320BT headphones. Designed with safe volume limits and colourful designs, they're perfect for kids.



JBL's Roaring Success in Malaysia

Grace Koh, Vice President and General Manager of Harman APAC Consumer Audio, perfectly articulated JBL's phenomenal success in Malaysia. "With our strong retail partnerships and a deep connection to the Malaysian youth culture, we have significantly amplified JBL’s visibility across key retail chains and lifestyle channels," she stated. This strategic approach has firmly established JBL as the preferred portable audio brand for Gen Zs and young adults across the nation. Their consistently strong performance on e-commerce giants like Shopee and Lazada, coupled with active engagement in ACG events and youth communities, truly highlights JBL's remarkable evolution into a prominent lifestyle brand within the region.

Where to Get Your Hands on JBL

Missed the roadshow? Don't fret! All the featured JBL® products are readily available for purchase. You can find them on Lazada, Shopee, and at all leading retailers, including ALL IT Hypermarket, Viewnet, Urban Republic, Thundermatch, Vivid Concepts, PC Image, SY Electric, THT, One Living, Harvey Norman, AES, Central Electronics, SS Audio, Brightstar Computers, Style Laser, and EKS. Get ready to experience the "City of Sound" wherever you go with JBL!

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