Getha Bedding (M) Sdn. Bhd. (Getha), a leader in luxury and eco-friendly bedding, has kicked off its ‘Getha Roadshow’ at 1 Utama Centre Court. Running from 6 to 11 August 2024, the roadshow highlights Getha’s ongoing commitment to sustainability and its deep-rooted connection to the Malaysian rubber industry.
Combining Comfort and Sustainability
Established in 1969, Getha’s name is derived from the Malay word “Getah”, meaning rubber. With over five decades of expertise, the brand has become synonymous with 100% natural latex bedding solutions that support the local rubber sector. As of 2024, Malaysia contributes 400,000 to 450,000 metric tonnes of natural rubber annually, solidifying its position as a major global producer. Getha plays a significant role in this industry by utilizing natural latex, thereby fostering rural development and promoting sustainable rubber tree management.
Mr. Lim Seng Yu, Head of Strategic Partnership at Getha Bedding, emphasized the brand’s dedication to sustainability: “Combining comfort with sustainability is integral to our legacy. Since 1969, Getha has been dedicated to creating bedding solutions that are both luxurious and environmentally responsible. For instance, it takes 1,000 rubber trees to manufacture a king-size Getha mattress, showcasing our deep connection to and support for the rubber industry. By using 100% natural latex, we contribute to the sustainable management of rubber tree farming, ensuring the vitality and growth of this essential industry.”
A Global Presence with Malaysian Craftsmanship
Getha’s unwavering commitment to quality and sustainability has fueled its expansion into over 30 countries, including Australia, South Korea, Thailand, Japan, New Zealand, Saudi Arabia, and Spain. Its global presence allows Getha to promote Malaysian craftsmanship and natural rubber products, enhancing the international reputation of Malaysia’s sustainable practices.
Celebrating Merdeka with Exclusive Launches and Activities
In celebration of Merdeka, Getha’s Roadshow offers visitors a chance to experience its extensive range of meticulously crafted bedding products. The event features the exclusive launch of Getha’s new lineup of mattresses, including:
Green Valley – Vegan and environmentally conscious.
Golden Gate – Fire-resistant for enhanced safety.
Boston Dream – Infused with olive oil for added comfort.
Victoria Park – Incorporates viscose fabric for a luxurious feel.
Each mattress is designed with innovative features that elevate comfort and promote wellness.
Interactive Activities and Special Promotions
The six-day roadshow is packed with interactive activities for the whole family, including:
Caricature Drawing: Have your portrait sketched by professional artists.
Kids' Play Area: A fun space for children to play and engage.
Colouring Corner: Unleash your child’s creativity.
Photo Booth: Capture memorable moments with friends and family.
Gashapon Machine: Try your luck at winning exciting prizes.
In addition to these activities, Getha is offering exclusive discounts and Pay-with-Purchase (PWP) deals, allowing shoppers to explore a wide selection of products, including mattresses, pillows, baby items, and home accessories.
Experience Luxury and Innovation Firsthand
Getha invites visitors from all walks of life to join the Getha Roadshow at 1 Utama Centre Court (New Wing) from 6 to 11 August 2024. Discover the luxury and innovation of Getha’s new products, experience the brand’s commitment to sustainability, and enjoy a range of fun activities and exclusive promotions.
This event is the perfect opportunity to learn more about Getha’s eco-friendly approach and explore the luxurious comfort that has made it a household name in the bedding industry.
Comments