A New Era for Esports in Malaysia
Kuala Lumpur, February 24th, 2024 – For the first time ever, LALIGA EA SPORTS FC Beat the Best has arrived in Malaysia, marking an exciting chapter for esports enthusiasts in the country. With AEON as the main sponsor and Vertex as LALIGA’s local partner and event organizer, this tournament promises to bring the best amateur players into the spotlight, continuing the success of previous international Beat the Best tournaments.
A Unique Blend of Online and Offline Competition
Announced at a press conference in Kuala Lumpur, the tournament will feature both online and offline stages. Malaysian participants can register from February 24th until March 17th, 2024, with online qualifiers taking place between March 17th and 23rd. The grand final event, scheduled for April 12th and 13th, 2025, will bring together the top competitors alongside a special guest—a LALIGA Legend—who will engage with fans through a Meet and Greet session.
Competing for Glory and a Grand Prize
With a total prize pool of RM30,000, participants will battle throughout March for the prestigious title of Malaysia’s best amateur player. The champion will earn the opportunity to travel to Spain for an unforgettable LALIGA experience, immersing themselves in one of the world’s most celebrated football leagues.
Official Statements from Key Partners
Adrián Prol, LALIGA’s delegate in Malaysia, expressed his excitement for the tournament’s debut in the country. “We are very proud to hold this prestigious tournament for the first time in Malaysia. It represents the values of the New Era of LALIGA, highlighting the synergy between football, entertainment, technology, and gaming. We are grateful to have the right partners to make this event a reality.”
Low Ngai Yuen, Chief Merchandise and Marketing Officer from AEON, emphasized the brand’s commitment to fostering engagement and community. "Partnering with LALIGA for Beat the Best Malaysia is a celebration of skill, competition, and passion. With the launch of our all-new AEON Bandar Utama, we are creating more than a retail space—it’s a hub for gamers to connect, compete, and celebrate their passion with cutting-edge esports equipment and lifestyle essentials."
Kelvin Tee, Chief Marketing Officer of Vertex Esports, highlighted the event’s impact on Malaysia’s esports landscape. "Vertex Esports is proud to collaborate with LALIGA and AEON in bringing this landmark event to life. Our expertise in bridging digital and physical experiences aligns perfectly with LALIGA’s vision. We are dedicated to elevating the esports scene and creating high-impact sporting events that redefine the intersection of sports and entertainment."
A Global Esports Movement
Malaysia joins a growing list of countries participating in LALIGA EA SPORTS FC Beat the Best, with China and the USA also hosting their own tournaments in 2025. Each region’s competition blends online and offline gameplay, fostering a global esports community under the LALIGA banner.
LALIGA FC Pro and LALIGA EA SPORTS X FC 25 RUSH
In Spain, LALIGA FC Pro—the country’s official EA SPORTS FC 25 competition—launched its 2024-2025 season on November 28 and 29 with the ‘Rising Stars’ event. This initiative continues to be the benchmark for competitive gaming in Spain, thanks to LALIGA’s strong partnership with EA SPORTS. Last season saw over 3,300 participants in ‘Rising Stars’ and a series of online tournaments awarding various prizes.
A major highlight of the esports season took place at GAMERGY, Spain’s largest esports and gaming event. On December 13th, LALIGA and EA SPORTS hosted LALIGA EA SPORTS X FC 25 RUSH, a unique competition that combined virtual and real-world football. Featuring legends like Luis Figo and Carles Puyol facing off against gaming influencers xBuyer and Spursito, this innovative format blended the best of both football worlds.
Engaging with the Global Gaming Community
LALIGA FC Pro continues to expand its digital presence across platforms like TikTok, Twitter, Instagram, Twitch, and YouTube, providing fans with exclusive content and highlights from the competition. As the esports landscape evolves, LALIGA remains committed to fostering engagement, competition, and entertainment in the gaming world.
Join the Action!
With LALIGA EA SPORTS FC Beat the Best now in Malaysia, the country’s gaming and football communities have an incredible opportunity to showcase their talent on a global stage. Whether you're competing or cheering from the sidelines, this tournament is set to be an unforgettable celebration of esports, football, and digital entertainment.
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