The holiday season has officially arrived, and MyTOWN Shopping Centre in Kuala Lumpur is bringing a unique, enchanting experience to all its visitors. With whimsical decorations, exciting performances, and festive activities, there’s something for everyone to enjoy. Partnering with the Hong Kong-based lifestyle brand Tadaland, MyTOWN’s “Shine! Uniquely You, Joyfully Together” campaign celebrates unity, individuality, and holiday cheer in a truly magical way.
Meet the Stars of Tadaland: A Celebration of Diversity
At the heart of MyTOWN’s Christmas extravaganza are four charming characters from Tadaland: Dante, Apollo, Taro, and Mellow. Hailing from a land of 16 vibrant personalities inspired by MBTI personality types, these friends embody the beauty of diversity and the strength of coming together. Visitors can even take the Tadaland personality test to discover their character match, adding a personal touch to the festive fun.
A Dazzling Launch Event to Remember
The Shine! campaign kicked off in style with a star-studded media launch hosted by the beloved comedy queen, Joanne Kam. Highlights included electrifying performances like an LED drum show and a soulful live set by Atilia band. The Magical Snowfall Christmas Parade stole the spotlight with its breathtaking performances and glittering costumes, leaving the audience in awe.
Adding to the festivities, awards were presented to MyTOWN’s outstanding tenants, recognising their exceptional contributions in categories like sustainability, design, and customer engagement.
Explore Tadaland and Snap Insta-Worthy Memories
From 29 November 2024 to 5 January 2025, visitors can immerse themselves in the magical world of Tadaland. MyTOWN’s whimsical ship, crafted by Tadaland’s characters, creates the perfect backdrop for photos. Don’t miss the chance to take a selfie with the giant Apollo sculpture for a chance to win a Fujifilm INSTAX mini 2 in the Snap with Apollo Contest!
Festive Fun for the Whole Family
There’s no shortage of holiday activities at MyTOWN. Meet Santa, Miss Claus, and the Tadaland mascots for a memorable photo-op, or enjoy festive performances during the Magical Snowfall Parade. For a special treat, join the Beat of Christmas marching band and enjoy classic Christmas carols that fill the air with holiday cheer.
Exclusive Holiday Merchandise for MyTOWN Fans
This year, MyTOWNKL App members can redeem limited-edition Tadaland merchandise, including plushies, tote bags, and isometric stickers. These collectibles make for thoughtful gifts or delightful keepsakes. HSBC Cardholders enjoy exclusive redemption tiers, making the season even more rewarding for shoppers.
Building Community and Joy at MyTOWN
“MyTOWN has always been dedicated to creating memorable festive seasons that bring families and friends closer,” said En Mohd Azhan Che Mat, General Manager of MyTOWN Shopping Centre. With their exclusive partnership with Tadaland, MyTOWN continues to celebrate diversity, foster togetherness, and build a sense of community that resonates with visitors.
Plan Your Visit and Share the Joy
The festivities are in full swing, and MyTOWN invites everyone to be part of this magical journey. Whether you’re here for the photo opportunities, performances, or shopping, the Shine! campaign promises an unforgettable experience for all. Follow MyTOWNKL on Instagram, Facebook, YouTube, and TikTok for updates on events and promotions.
This holiday season, set sail for a magical adventure at MyTOWN, where joy, creativity, and togetherness shine brighter than ever.
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