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the Curve Lights Up with “Rhythm of Deepavali” – A Celebration of Joy, Unity, and Tradition


Bringing the Spirit of Deepavali to Life

This Deepavali season, the Curve transforms into a vibrant cultural hub with its exciting “Rhythm of Deepavali” campaign, running until 3rd November 2024. The festive celebration promises an immersive experience filled with music, art, dance, and culinary delights, inviting visitors to enjoy the magic of the Festival of Lights in a joyful and meaningful way.

A Festive Atmosphere with Rangolis and Elephants

Visitors will be greeted by colourful rangoli patterns, symbolizing prosperity and joy, alongside majestic elephant sculptures, embodying strength and power in Hindu tradition. The Centre Court at the Curve comes alive with reusable festive decorations and vibrant elements of Indian culture. This unique Indian Cultural and Heritage Showcase features traditional dance and music performances, filling the air with energy and excitement throughout the season.


Interactive Experiences for the Whole Family

“We are thrilled to bring the ‘Rhythm of Deepavali’ to life at the Curve this year,” said En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad. "Deepavali celebrates light, unity, and joy, and our goal is to offer visitors a cultural experience that reflects these values.”

Visitors can engage with an interactive wall that highlights festive traditions and moments of Deepavali, allowing them to leave personal messages of joy and unity during this meaningful celebration.

Workshops, Competitions, and Captivating Performances

The Curve offers a variety of hands-on workshops designed to inspire creativity and cultural appreciation, including:

  • Saree draping demonstrations

  • Indian clay crafting sessions

  • Henna art stations

For those with artistic flair, the Rangoli Making Competition provides a chance to showcase their creativity and win prizes. Adding to the festive excitement, visitors can enjoy lively performances such as:

  • Peacock Dance

  • Krishna Play

  • Bhangra and Dhol Drumming

  • Odissi classical dance

Storytelling sessions and weekend musical showcases will further enhance the festive atmosphere, ensuring there’s something for everyone to enjoy.

Shop & Redeem: Special Gifts and Lucky Draw Prizes

Shoppers are in for a treat with the Curve’s Shop & Redeem promotion. With exciting rewards across different spending tiers, visitors can take home festive gifts and participate in a grand lucky draw:

  • Spend RM100: Receive a voucher booklet.

  • Spend RM250: Redeem a car boot organiser.

  • Spend RM350: Take home a colourful ceramic plate as a keepsake.

  • Spend RM500: Gain entry into the 20th Anniversary Grand Lucky Draw for a chance to win prizes worth up to RM150,000, including a Honda WR-V 1.5L.

“We are delighted to offer these special rewards as a way to give back to our shoppers,” added En. Jazmi Kamarudin. “It’s our way of spreading extra joy during this festive shopping season.”


Celebrate Deepavali with the Curve

The ‘Rhythm of Deepavali’ campaign at the Curve offers fun, cultural engagement, and festive shopping in one vibrant event. Whether it’s interactive workshops, captivating dance performances, or attractive rewards, the event captures the essence of Deepavali—bringing people together in joy, light, and unity.

Celebrate the Festival of Lights with your loved ones at the Curve and make memories to cherish. The Curve welcomes everyone to be part of this unforgettable celebration—bringing light into our hearts and lives as we embrace the beauty of Deepavali.

For more information on the Curve’s Rhythm of Deepavali celebration, visit their website or head over to Pavilion Bukit Jalil before 3rd November 2024.

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